Clems Melbourne creates Magic Salad Plate for Four ‘N’ Twenty Pies

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MagicSaladPlate.jpgFrom the people who found a way for you to hold hot meat at lunch, Four’N Twenty now proudly brings you one of their crowning achievements – the Four’N Twenty MAGIC SALAD PLATE™  in a new campaign via Clemenger BBDO, Melbourne.

Research has practically proven that salad can’t fill the seriously hungry stomach, so why waste time trying? Simply place your delicious Four’n Twenty pie in the area provided on the Four’N Twenty MAGIC SALAD PLATE™ and suddenly with no effort at all, it looks like you’re having salad as well!

To the untrained eye, a Four’N Twenty MAGIC SALAD PLATE™ makes itappear that you’re eating a leafy green salad, but in truth it’s justpart of the plate.

Now you don’t need to cave in to the pressure that some people(like the ladies) put on you to eat salad – and all while still lookinglike you totally have.

Connoisseurs were offered a chance to receive a limited editionFour’N Twenty MAGIC SALAD PLATE™ when the TVC launched last night,hopefully building a groundswell of demand for this scientific saladbreakthrough. The plates will be available online for a limited time,starting next month. Punters will be rushing to collect their Four’NTwenty MAGIC SALAD PLATE™ promotional packs, so they can take theirpart in a moment that will perhaps forever change pie history. Visit magicsaladplate.com.au today for more details.

Agency: Clemenger BBDO, Melbourne

ECD: James McGrath

CD: Ant Keogh

Creative Team: Tom Martin & Julian Schreiber

Graphic Designer: Musonda Katongo

Plate Production Leader: Jo Currie, Clemenger Fusion

Web Designer: Calvin Teoh

Account Service: Sarah Galbraith

Strategy Planner: Mike Hyde

Additional Magic Salad Plate TVC Credits:

Agency Producer: Sevda Cemo

Production Company: Renegade

Director: Tony Rogers

Production Producer: Jen Livingston