Clemenger Sydney hosts sold out ‘Creativity vs Drought’ event at Vivid Ideas Sydney last night
Last night Clemenger BBDO Sydney hosted a sold out event ‘Creativity vs Drought’ at the MCA, as part of the Vivid Ideas festival.
Aimed at young, up and coming talent hoping to work in the creative industries, the event was designed to showcase how creative agencies go about solving real world problems. Both in the realm of communications, and beyond.
To demonstrate how it works, Clemenger chose one of Australia’s most pressing challenges, drought, and handed that challenge (along with its production department) over to a unique group of creatives. The children of Australia. Because they’re a source of unbounded creativity, and because they are the ones that will have to live with the consequences of the choices people are making now when it comes to water.
Over the past five months Clemenger has briefed teams from Middle Harbour and St Mary’s Primary Schools, conducted brainstorms and internal reviews, and worked with both schools to hone their pitch.
The schools presented their final ideas to an expert panel, before a winner was selected to go into production.
Since then, Clemenger completed technical scoping, UX and design – and unveiled the working prototype of Middle Harbour’s winning idea last night.
Says Paul Nagy, executive creative director “We were absolutely blown away by the creativity, talent and smarts that the students from both schools demonstrated. A big thank you to them, their parents and their teachers for getting involved. It feels like we learned as much from them as they did from us, we’re really proud of the teams and the finished product. Hopefully we’ll make it into market soon.”
2 Comments
I was honoured to come and see this. The way the children explained how they got their idea was very similar to what goes on in an Ad Agency which is what I found fascinating.
The one thing that stuck with me was when Paul explained how kids brainstorm ideas without the thought of limitations such as money; when we sit a brainstorm, the first thing we think about is money whereas for kids, the money factor comes last.
Well done to both teams! I think we have learnt more from you and this experience than you have learnt from us and the Advertising Industry.
Been done
https://www.youtube.com/watch?v=Taq6U97uqvE