Clemenger BBDO Melbourne’s clients’ Facebook fans among top in Australia according to Socialbakers December 2012 report


malt.jpgTwo brands whose social presence is managed by Clemenger BBDO Melbourne were ranked in the Top Five for Facebook engagement, according to the latest Socialbakers data.

Clemenger BBDO Melbourne Facebook brand pages for clients Maltesers Australia (Mars Snackfoods) and Victoria Bitter (CUB) are ranked number two and three respectively. As well as producing all their advertising, the agency manages all their social strategy, community management, content creation and reporting.

Victoria_Bitter.jpgThe research, conducted by Socialbakers globally, analyses data on 31,758 brand pages in each country where Facebook is available, and then creates regional and industry reports for each sector. The engagement rate is calculated by dividing the total number of interactions (likes, comments, shares), by the total number of fans that particular page had on the day of the post. This gives a fairer insight into what is truly engaging, as it does not take into account ‘page likes’ which can distort data through periods of heavy paid fan acquisition.

The agency’s head of social and content strategy, Sasha Cunningham, says it’s the same principles that make the agency so great in traditional media.

Says Cunningham: “Whether it’s a Facebook page, a ground-breaking digital campaign or a television commercial, the basics are the same – you need to be able to tell a compelling story, listen to what people are saying and engage with them in a way that relates to them.”