Clemenger BBDO Melbourne snares Toby Kennedy from Adam&Eve DDB New York for CD role

Clemenger BBDO Melbourne snares Toby Kennedy from Adam&Eve DDB New York for CD role

Returning home from the US after six years, Toby Kennedy joins the agency from his current role as Creative Director at adam&eveDDB’s New York office, where since joining as its second creative hire, he’s helped establish it as one of the fastest growing creative agencies in the US.


During his time at the agency he’s been responsible for work across Samsung and Miller High Life, including, Samsung’s ad-within-an-ad-within-an-ad featuring Ryan Reynolds, The Samsung QLEDecode, as well as Miller High Life’s Champagne of Beers Region, and Live the High Life at Home campaigns.

Throughout his career, Kennedy has also created award winning work for YouTube, Devondale, KidSafe, ahm, Lindemans and more, with his work having been recognised at a range of major award shows.

Kennedy started his ad career in 2008 as an account manager at Leo Burnett Melbourne and later at The Furnace, before switching to a copywriter role at DDB Melbourne from 2011 until 2015. In early 2016 he headed to the US, landing at Anomaly New York for a two year stint before joining Adam&EveDDB.

Says Clemenger BBDO Melbourne Executive Creative Director, Ryan Fitzgerald: “We’re pumped that Toby chose Clemenger as his landing spot upon his re-entry into Australia. Toby brings a wealth of experience and big, interestingly shaped ideas that perfectly line-up with where the agency is heading. Above all, he’s a great human – we couldn’t be more thrilled to have him join the team.”

Says Kennedy: “I’m stoked to be joining the Clemenger team at such an exciting time for the agency. The opportunity to build on Clemenger’s legacy for big, bold ideas with a bunch of talented individuals was something I just couldn’t pass up. I can’t wait to get started.”