Clemenger BBDO has been announced as the inaugural winner of the Amazon Alexa World Cup, beating out global agencies including Publicis and Say It Now. The win was announced at the VOICE 19 Conference in Newark, New Jersey.
The announcement follows the agency’s wins of the Australian and New Zealand round, in addition to the Asia Pacific round, and is off the back of the development of an Alexa Skill for Beyond Blue that uses AI to provide connection and support to those experiencing anxiety conditions in the community.
Says Ben Kidney, chief operating officer, Clemenger BBDO Melbourne: “We’re thrilled to have won this global competition, it’s a credit to the team that identified a human need and leveraged their insight to know that voice could help provide a solution.
“This is further proof that creativity is always the answer, regardless of the medium or technology, and that as an agency, the capability we’ve built is perfectly placed to lead our clients through a new age in customer engagement and computing.”