Chubb Insurance launches first campaign with 72andSunny Sydney during the Australian Open
72andSunny Sydney has launched its first campaign for Chubb Insurance at the Australian Open, having recently been appointed.
Chubb, one of the world’s largest insurance companies with operations in 54 countries, signed a multi-year sponsorship deal with the Australian Open, joining as the official insurance partner for the tournament.
The Australian Open campaign is the first piece of work from a larger global platform created by 72andSunny Sydney which was shot in Australia in December, and will go global in February. The Australian Open campaign will run across social, TV, print, digital and display.
Says Chris Kay, CEO, 72andSunny, Sydney: “We’re thrilled to be partnering with Chubb; a company with a super clear purpose, a hunger for creativity, and a pleasure to make things with. And, to work with them on a campaign born in Australia that in the next month goes global is pretty cool.”
Client: Chubb
Creative: 72andSunny Sydney
Media: Kepler Group
Production: Revolver / Will O’Rourke
Director: Trevor Clarence
Post Production: The Editors
Casting: Danny Long
Music / Audio Production: Otis Studios
10 Comments
Good director, simple platform, and fun execution. Looking forward to seeing others.
and a miss
One of those first ideas you let go of. But they just ran with it anyway.
The music is very close to Jurassic 5, hope the sound-a-like police don’t hear it.
Stop kidding yourselves 72, this idea is tired and done to death.
There’s always haters on everything on here. From my point of view, its strategically clear, and in a market of noise, will cut through with its simplicity and humour Well done for making something that works to all involved.
The only thing that’s clear is that Chubb don’t do tennis. This ‘idea’ could be for any product in any category, and indeed has been many times.
It’s not hate, it’s a genuine creative criticism.
If you don’t like it, don’t PR your work here.
I thought the only did locks and safes.
I now remain confused.
Fail.
I remember having this idea during award school, and even then it’d been done to death.
Sad that ideas like this get out and use up client budgets when better work deserves to be made.
Execution was decent, but I struggled to overlook the tired idea. Sorry 72, but a missed opportunity here.
The most generic, insert (brand) here, in the history of advertising.