Children’s Cancer Institute launches ‘They need our help. We need yours’ campaign via Orphan

Creative agency Orphan has launched a new campaign for Children’s Cancer Institute called ‘They need our help. We need yours’.

Every year in Australia, over 1000 children are diagnosed with cancer. These children can’t find a cure by themselves. Their lives depend on research, and research depends on donations.

Says Ant Hatton, of Orphan: “The task for Orphan was to create an end of financial year tax campaign that brought together the three pillars of Children’s Cancer Institute; The children. The research. And the donors (the Australian public). ‘They need our help. We need yours’ highlights the importance of both medical research and the public’s donations that help fund it.”

Back in September 2022, Orphan created a new brand platform for Children’s Cancer Institute titled ‘A life should be long’. This new campaign is the latest execution and follows on from the hugely successful ‘Donate your age’ initiative from 2023.

Says Heather Mcilfatrick, general manager – brand, communications and digital, at Children’s Cancer Institute: “Research is crucial to pioneer safe and effective treatments for every child with cancer. Orphan has, once again, hit the mark with a campaign that combines both love and science and lets you know exactly what you need to do and why. Children deserve to grow up and grow old but only research can change outcomes.”

‘They need our help. We need yours’ will run until the end of June this year and consist of TV, cinema, OOH, DM, print, digital and social. If you believe a life should be long, you can help us find a cure for every child with cancer by making a tax deductible donation at ccia.org.au.

Client: Children’s Cancer Institute
Chief Marketing and Fundraising Officer: Anne Johnston
General Manager, Brand, Communications & Digital: Heather Mcilfatrick
Head of Brand and Content: Paul Wiggins

Creative Agency: Orphan

Production company: Revolver
Directing Collective: The Glue Society
Director: Paul Bruty
DOP: Jay Torta
MD/Co-Owner: Michael Ritchie
EP/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Lily Warland

Post production: The Glue Society Studios
Editor: Luke Crethar
Online: Eugene Richards
Colourist: Martin Greer

Sound: Rumble Studios
Executive Producer: Michael Gie
Owner/Creative Director: Tone Aston
Sound Design: Daniel William, Sean Wilkinson
Composer: Alex Booker

Photographer: Toby Burrows
Retoucher: Giles Davies

Casting: Toni Higginbotham
Media: Zenith