Following rigorous online judging by industry experts, Advertising Council Australia has announced that 110 finalists from 27 agencies representing 46 clients have made it into round two of 2023’s Australian Effie Awards. CHEP Network leads the agency pack with 18 finalists apiece, followed by The Monkeys, part of Accenture Song with 14 finalists apiece and BMF with 13 finalists apiece.
Ogilvy Australia has scored 12 finalists; M&C Saatchi and DDB Australia have scored six finalists apiece; Special Group and Howatson+Company have scored four finalists apiece. Agencies with three finalists apiece include Showpony, R/GA, Dentsu Creative and Thinkerbell. Scoring two finalists apiece is Saatchi & Saatchi, Dig and BCM Group, whilst Bullfrog, Wunderman Thompson, TBWA Melbourne, whiteGREY, Deloitte Digital, UM Communications, TAFENSW and Richards Rose all have one finalist apiece.
This year, Advertising Council Australia has seen an increase in finalists, agencies and brands who went the extra mile to demonstrate effectiveness within their business, putting the stamp of success on Ideas That Work.
Says Colin Wilson-Brown, chair of judges: “I’d like to thank the first-round judges for their time, insights and scrutiny.
“To see such a high number of finalists progress sends a strong message about the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work drives business performance.”
Finalists will now be assessed by judging panels of senior marketers, consultants and researchers, providing a balanced perspective on how agency work is driving business performance.
Effie winners including those awarded Effective Agency of the Year, Effective Advertiser and the Grand Effie will be announced on Thursday 12 October at Doltone House, Jones Bay Wharf.
The Effies are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV.