Cheil expands Australian operation with launch of OneRX and CYLNDR in conjunction with its local incorporation

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Cheil expands Australian operation with launch of OneRX and CYLNDR in conjunction with its local incorporation

(Pictured L-R: Mark Anderson, managing director and Jayden Lee, CEO, Cheil Australia)

Global network agency Cheil has announced the launch of two sister agencies OneRX and CYLNDR in Australia, following years of growth in the local market and the agency’s continued focus on further developing and differentiating its core specialisms across retail, digital and creative production – all part of its total CX offering.


The launch of the two new businesses is designed to support both its flagship client Samsung and the agency’s newly acquired and future clients. The new two entities, already part of the global agency’s network, will see the business continue to invest in and grow its core capabilities.

Says Mark Anderson, managing director of Cheil Australia: “Following a period of continued growth, despite the challenges faced during the last few years, we are delighted to be able to take Cheil to the next level. Our recent incorporation to become a truly Aussie business and the introduction of two of our sister agencies, OneRX and CYLNDR, will create clear distinctions between the many specialisms we now offer to the Australian market, while still being supported by our global network of agencies via Cheil Connec+”.

The announcement of the two new entities and the business’ recent incorporation is yet another significant milestone in the agency’s history, following its recent expansion with the opening of a second office in Surry Hills, Sydney, last year.

OneRX, which has offices across Asia, Europe and the Middle East, will be the Australian agency’s newly consolidated and dedicated core retail specialist arm of the business. OneRX will be responsible for designing, developing and executing in-store communications, product displays and store developments, and is supported by its manufacturing facilities located in Türkiye and Vietnam.

Locally OneRX has already been working closely with Samsung on the design, production and launch of its new format stores across Australia, bringing a more open, accessible and modern feel to each space.

Cheil expands Australian operation with launch of OneRX and CYLNDR in conjunction with its local incorporation

(Pictured above: Samsung’s new format stores [clockwise from top-left] in Chermside, Brisbane, Chadstone and Highpoint, Melbourne, Parramatta, and Samsung’s Flagship store, in Sydney)

CYLNDR which is Headquartered in London, will be the agency’s new end-to-end creative production offering that will support the development of hyper-targeted creative, which is already producing and localising thousands of assets for its clients.

Parent company Cheil Australia will continue to build its strategic, data-driven digital, martech and broader CX capabilities from its operation in Surry Hills.

Anderson, who will oversee the three operations adds: “This change is designed not just to help with our long-term growth strategy or positioning in the market, but help with our continued focus on our people, providing greater progression opportunities at every level”

Says Jayden Lee, CEO of Cheil Australia: “It’s a meaningful and exciting milestone for our company. Despite the challenges encountered over the last 3 years and the current uncertainty in the market, our people continue to strive ahead, taking the agency to new heights with relentless passion. This next chapter of our growth will contribute to the business performance of our clients more than ever.”