CHE Proximity tops AFR BOSS Most Innovative Companies list in media and marketing; Special Group ranks #2; PHD ranks #3; M&C Saatchi at #4
The AFR BOSS Most Innovative Companies list has been released and the results are in with CHE Proximity topping the rankings of the 10 most innovative media and marketing companies.
The list recognises the most innovative organisations in Australia and New Zealand, as judged by the expert panel assembled by The Australian Financial Review and Inventium.
In 2020, the list has been split into 10 industry-specific categories.
These are the top 10 innovations in the Media and Marketing category:
1. CHE Proximity – Curing Homesickness
2. Special Group – The Uber Eats Australian Open Ambush
3. PHD – Future You – The collectable card game that teaches children about STEM
4. M&C Saatchi – Save This
5. TRA – COVID-19 Data Visualisation Tool
6. DigitalMAAS – DigitalMaas Platform
7. Momentum Media – THE BALLROOM
8. Thinkerbell – The Purple Hive Project
9. AKQA – Code of Conscience
10. FINCH – Creatable
Says Ant White (pictured above), chief creative officer, CHE Proximity: “It’s great Nicola, Lisa and the team are being recognised for the work they are doing to get kids home from hospital sooner, especially now as we rollout this platform across the country, and invite more brands to adopt the Curing Homesickness icon.”
Says Lindsey Evans, founding partner and CEO, Special Group: “Being on this list really confirms our belief that innovation comes from not from size of your agency but the scale of your ambition (and having great collaborators).”
Says Adam Ferrier, co-founder, Thinkerbell: “We are extremely proud to be involved in Purple Hive. The agency developed the idea built off B Honey’s platform ‘It all starts with a bee’, with a purpose to help protect the bee population in Australia. It’s attracted a lot of attention from the likes of National Geographic, Agriculture Victoria and ABC’s Landline. However, more importantly, it’s helping to sell B Honey, as well as literally helping protect Australia’s bee population. It’s been terrific working on this with the folks at Bega on this project.”
A major achievement for FINCH is being the only film production company recognised in the list.
Says Rob Galluzzo, CEO, FINCH: “The world could use more imagination and compassion. FINCH constantly attempts to impact culture through those two lenses.”