CHE Proximity promotes Mark Gretton to Chief Technology Officer role as agency scales further into consultancy
Mark Gretton has been promoted to CTO as CHE Proximity continues to deepen its experience transformation capabilities.
Says CHE Proximity CEO, Chris Howatson: “As we continue to expand we are focusing on stretching core CHEP practices into the customer consulting space. Over the last three years Mark has grown our technology practice to over 150 Australian based practitioners, built leading capability across the Adobe, Salesforce and Oracle marketing clouds, and has been a key transformation partner to our clients.
“Importantly, the CHEP standard is not to stop at implementation but to operationalise capability to deliver commercial impact. Together with our clients IAG and Velocity, Adobe has recognised our work locally and globally for its balance of delivering delightful experiences and commercial outcomes. This reflects the efforts of the entire agency, but importantly, Mark’s role here in technical enablement”.
David Halter, CSO at CHE Proximity noted the changing role of the Chief Marketing Officer with technology now a critical enabler of precise and persuasive experiences. “Our clients are reshaping their teams and organisations to design, develop and deliver better branded experiences for their customers. This requires the perfect balance of data, brand, experience, media, technology and influence. Remove one of the enablers and the idea will be compromised. That is why we’ve organised the agency around these practices, and view creativity not as a siloed department, but a philosophy that is present in everything we do. This is what differentiates Mark from other CTOs in the market – his understanding of creativity and how best to integrate it into areas that others would normally ignore”.
“I’m delighted with our progress to-date,” says Gretton. “But, we’ve really only just begun. Our recent strong showing at the Adobe Summit awards last month and win at the Adobe APAC partner awards at the start of the year demonstrate the power of the connected model of CHEP.
“However, software providers are continuing to push disciplines together in new ways. Adobe’s acquisitions of TubeMogul, Magento and Marketo, partnerships with SAP and Microsoft and investment in connecting advertising, marketing, commerce and creative cloud tech opens up significant new requirements for businesses to think end-to-end in their delivery models.
“Salesforce and Google’s partnership creates powerful links between advertising, data, media and service ecosystems that businesses are going to have to wrestle with. Everything is becoming more connected. We’re incredibly lucky to be working with some of Australia and New Zealand’s top businesses to define the next era of branded experiences that technology can enable.”