New York: CHE Proximity, Melbourne led the Australian agency pack on the second night of The One Club for Creativity’s 46th annual One Show, the prestigious global awards competition celebrating excellence in creativity of ideas and quality of execution.
CHE Proximity Melbourne picked up two Gold Pencils, one for “Safety Hub” on behalf of IAG in Mobile, Applications and one with FINCH Melbourne for Velocity Frequent Flyer ”The Earnbassadors” in Social Media, Social Engagement – User-Generated Content. The work also won a Silver Pencil in Creative Use of Data, Targeting and a Bronze Pencil in Mobile, Utility.
In addition, CHE Proximity received a Bronze Pencil for “AutoAds” on behalf of carsales.com.au in Interactive & Online, Websites – Utility.
BWM Dentsu Sydney won a Silver Pencil for “Project Revoice” on behalf of The ALS Association, Direct Marketing, Craft – Use of Digital Technology. The agency won a Bronze for the same work in Direct Marketing, Craft – Data-Driven Personalization.
Clemenger BBDO Melbourne received a Bronze for Myer “Naughty or Nice Bauble” in Mobile, Physical Product & Mobile Integration.
Top global winners for the second night of The One Show 2019
The One Show 2019 Best in Show honors, recognizing the single most outstanding work entered this year, went to Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland for “Dream Crazy” on behalf of Nike.
This year’s top honors, based upon cumulative One Show Pencils and Merits won across all disciplines, are:
Agency of the Year — Wieden+Kennedy Portland
In-house Agency of the Year — Spotify
Network of the Year — DDB Worldwide
Creative Holding Company of the Year — Omnicom Group
Production Company of the Year — MPC
Client of the Year — Nike
Best of Discipline winners for the second night of The One Show were:
Creative Use of Data: McCann London with Craft/McCann London, Somesuch London and Twentyfour Seven Madrid “Football Decoded” for Microsoft Xbox
Digital Craft: 360i New York “Westworld: The Maze” for HBO
Direct Marketing: TBWA\Chiat\Day New York with Rebel & Rogue New York and Design by Disruption New York “Billie Jean King Your Shoes” for Adidas
Experiential & Immersive: FCB New York with O Positive New York “The Whopper Detour” for Burger King
Film: Droga5 New York “The Truth Is Worth It” for The New York Times
Integrated: Nike Beaverton with Wieden+Kennedy Portland, Park Pictures Los Angeles and Joint Portland “Dream Crazy” for Nike
Interactive & Online: VIRTUE Copenhagen “adDRESS THE FUTURE” for Carlings
Mobile: MullenLowe SSP3 Bogotá with Macarena Films Bogotá and Cainkade New York “My Line” for Ministry of Technology & Communication of Colombia
Print & Outdoor: Wieden+Kennedy Portland “Dream Crazy” for Nike
Social Influencer Marketing: adam&eveDDB London “#TrollingIsUgly” for The Cybersmile Foundation
Social Media: Wieden+Kennedy Portland “Dream Crazy” for Nike
The One Show 2019 special awards
A jury of 10 leading global CMOs awarded the 2019 CMO Pencil to David Rubin, chief marketing officer at The New York Times, as a result of their selecting “The Truth Is Worth It” as the world’s single most impactful idea on a brand’s business from the past year. The jury picked the work, by Droga5 New York, from among this year’s 20 highest-scoring entries including Best of Discipline winners, narrowly beating out Nike “Dream Crazy” by Wieden+Kennedy Portland.
The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented adam&eveDDB London and client John Lewis & Partners London.
The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For both nights of The One Show 2019, 569 Pencils were awarded: 180 Gold, 178 Silver and 211 Bronze. A total of 19,445 pieces were entered this year from 73 countries.
A complete list of Pencil winners for this second night of The One Show can be viewed here: One-Show-2019-Friday-winners
The One Show awards are part The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards, two nights of The One Show, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).