ChapStick Australia is turning beaches into inflatable fun-grounds as part of its national Summer Lovin’ tour via Porter Novelli Sydney, Ikon BFF, Match Media and BBL Interactive.
Designed to remind Australians that ChapStick is the ultimate summer beauty accessory, the events are being held to reengage consumers and showcase Australia’s favourite lip balm.
ChapStick will continue the Summer Lovin’ tour in Brisbane, Adelaide and Perth this month. For further details or to follow the tour, click here.
The tour came to fruition with a kick-off event held on Australia Day at Melbourne’s iconic St Kilda Beach.
At last weekend’s Sydney stop, fans at Bondi Beach were treated to an exclusive concert from The X Factor 2012 winner, Samantha Jade. Delivering a flawless performance including four songs from her debut album and the hit single “What You’ve Done To Me”, lucky tour-goers were also able to score a moment with the pint-sized pop star to grab a photo and an autograph.
Says Alicen Clarke, ChapStick brand manager, Pfizer Consumer Healthcare: “The aim of the Summer Lovin’ tour is to get ChapStick back in the hands of consumers and have the brand top of mind when choosing a lip balm.
“The fun, outdoor events remind consumers of the carefree, laid back attitude that comes along with the ChapStick brand and are also key to building engagement with our newly developed Facebook community, which is an important tool to assist in keeping our fans up-to-date with everything ChapStick.”
As part of the tour, thousands of inflatable lip chairs, lip cushions, branded iPhone cases and ChapStick lip balms will be handed out across the country.