On the back of an expanding client roster and ambitious plans for growth, Sydney-based creative agency Channel T has hired new group account director, Rebecca Melville.
Melville will provide senior leadership to Channel T’s growing team, manage client relationships and utilise her wide industry experience across health and wellness, digital subscription models, FMCG and skincare to help Channel T continue to expand its client list.
Says Lisa Ramsey, managing director, Channel T: “At Channel T, we bring experienced client-side marketing and the sharpest creative minds together under one roof to transform brands and businesses. With a career spanning both advertising and client-side marketing roles and a track record delivering effective and category-breaking integrated campaigns, Rebecca brings a unique and valuable blend of strategic capabilities, creative flair and commercial acumen to Channel T.
“Rebecca’s innate understanding of the many challenges clients face in their management of brands, coupled with her ability to craft and implement successful and instinctively brave marketing strategies will see her deliver real value as a trusted strategic business partner, and will help further develop Channel T’s position in the market.”
A proven business leader, Melville brings 15+ years’ experience developing transformational brand strategies and sales-driving marketing campaigns for WW (Formerly Weight Watchers) and Ella Bache, and prior to that was instrumental in the development of highly effective campaigns for Meat & Livestock Australia (Lamb and Beef), amaysim (Telco) and Domino’s Pizza as group account director at BMF.
Says Melville: “When I first met the Channel T team, I was immediately struck by their passion for creating an agency culture where creativity and people can thrive. Great work often starts with great people, and I am proud to be working alongside Channel T’s talented team to take Channel T to the next level, whilst transforming the performance of some of Australia’s biggest brands.”