Chandon raises a toast to Australians living life unplanned in new campaign via MediaCom
In partnership with Chandon, MediaCom’s specialist division, MediaCom Beyond Advertising (MBA) has produced a campaign to encourage Australians to #livelifeunplanned with Chandon.
A first time collaboration with Chandon (Australia’s’ only sparkling specialist with genuine French heritage), the campaign focuses on the spontaneity that is core to the brand’s personality. Harnessing the charm and authenticity of the old world French heritage, the national campaign inspires people to seek richer, more vibrant experiences in life; to live life unplanned.
Challenged with encouraging audiences to integrate Chandon into their lives, as well as sharing the meaning of living life unplanned, MBA partnered with style and trend icons ‘The Trend Spotter’. Renowned travel, lifestyle and fashion bloggers, ‘The Trend Spotter’ is a credible voice that echoes what Chandon believes in; spontaneity and living life to the fullest.
The content partnership spanning video, still and written social content allowed MBA to tell the story, following the couple from their home in Melbourne to Sydney, London and Paris fashion shows stretching across a few weeks in their lives. ‘The Trend Spotter’ will also takeover the Chandon’s official Instagram for Australia to share their experiences in order to further encourage Australians to live life unplanned.
MBA worked in collaboration with production company Blue Revolver; the branded entertainment arm of DONE+DUSTED the infamous production team behind Victoria’s Secret show and The Oscars. Directed by renowned International fashion director Dominic Locher, the content was shot in Sydney, Melbourne, Paris and London to document ‘The Trend Spotter’s’ life and work following the fashion week season.
Says Cathryn Boudiak, marketing manager for Chandon: “In order to understand the heritage behind Chandon’s spontaneous and entrepreneurial spirit, we looked back into the archives of the brand, starting with its Champagne heritage. Founder, Robert Jean de Vogüé from Moët & Chandon predicted the demand for quality sparkling wines around the world. A lot of these quests for quality ended in impromptu meetings from which wineries were born, and bonds of trust were formed.
“We were thrilled when ‘The Trend Spotter’s’ Colin and Dasha came to visit the winery to get to know the Chandon way of life and philosophy, hosted by our senior winemaker, Dan Buckle to understand how this vision was very similar to theirs, creating something new, working hard and enjoying what you do, always leaving room for some fun surprises along the way.”
Capturing the perfect balance of spontaneity and style that living life unplanned stands for, the content created by MBA reflects and radiates Chandons’ uniquely open-minded view of the world, and reminds audiences of the vast possibilities in their lives. The short film is a way to showcase content that aims to entertain, connect and inspire the values that Chandon stands for in a fresh and relevant way.
Says Gemma Hunter, executive creative director & Head of MBA: “This is a brand with heritage and personality, we relished the chance to bring both to life in partnership with The Trend Spotter, creating content for both traditional and digital channels that would inspire Australians to toast spontaneity, something we believe in whole heartedly at MBA.”
15 Comments
unplanned media too?
Exactly where is this going to be seen and who gives sh*t.
This is why we need good advertising back…and quickly
Pure genius. Love the dry use of comedy, parody.
reminds me of this: https://vimeo.com/58933055
That is hilarious.
It is a piss take isn’t it?
Vacuous, pointless, self interested, much like the target audience it would seem.
And at least 2 minutes over length.
Dasha and Colin – legends!
Dasha and Colin – legends!
Oh dear god, that is an awful waste of money.
Marketers, please stop using your media agency to make film. It’s like asking your ad agency to negotiate with the TV networks
Zoolander meets booze advertising.
Probably rings very true with the the target market of 300 people in Australia who can actually live life like this.
Who are privileged, entitled, self interested wankers who think their world is Instagram.
Good luck to them, they will never know any pain or struggle.
Please people before you pitch an idea to client, ask your self not “would I watch this”, but “would I share this”. not funny, entertaining or interesting. Just a bunch of Melbourne Kardashian wankers showing us all how vacant their plastic lives are of actual substance.
Kill it with fire.
@Stop making ads with media agencies
no, its like asking your plumber to tune your piano
Hands down the worst campaign of 2015.
This is why media agencies shouldn’t have ideas.
Awful waste of good advertising budget
The 567 people who have viewed this on YouTube are probably storming the barricades of Chandon asking for their 3.47 back.
this is not a campaign. looks more like a free trip to Europe on the client’s credit card.
Wowsers, there are some bitter folk here aren’t there? Back to your TVC ideation sessions you creative agency miseries. I thought it was fine. I would take this over about 95% of all other advertising across all platforms any day.