Chalk Circle, the Australian not-for-profit that champions gender equality, has launched two web films via VMLY&R, Melbourne.
The campaign, produced by Dirty Puppet, educates young men (15-18) on how to better respect gender in order to reduce gender discrimination, oppression and violence.
By using typical Australian male language – as crass as that may sometimes be – Chalk Circle demonstrates how you don’t need to be perfect to break gender stereotypes, you just need to be better.
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Creative Director: Robyn Bergmann
Copywriter: Blair Panozza
Art Director: Sean Cunningham
Producer: Aaron Rocca
Animation Company: Dirty Puppet
Sound Studio: Bang Bang Studios
Voice Over: Matty Morris and Gareth Prosser