CENTREPIECE at Melbourne Park launches first brand and acquisition campaign via Keep Left


Melbourne’s new events and conference venue, CENTREPIECE at Melbourne Park, has launched its first brand and acquisition campaign, Make CENTREPIECE Your Masterpiece via Keep Left, as the venue prepares to play a significant role in reinvigorating Melbourne’s events sector in 2022, following the return of local and international exhibitions, conferences, and galas.


The digitally lead campaign aims to drive awareness, differentiate, and build an understanding of CENTREPIECE amongst local and national event planners.

Says Georgia Pedersen, strategic marketing manager at Melbourne and Olympic Parks: “Building on the experience Melbourne and Olympic Park offers for major events such as the Australian Open, CENTREPIECE is an innovative, adaptable venue with the capability to host a range of events from large-scale conferences and major awards nights to weddings and gala celebrations.

“The possibilities are endless, and this campaign challenges event planners to express themselves and think outside the box with mind-expanding creative executions and get excited about the endless possibilities of building their event at CENTREPIECE.”

Says Blair Kimber, executive creative director at Keep Left: “Make CENTREPIECE Your Masterpiece speaks to the audience’s desire for creating unique events by demonstrating how customisable the venue is.

“It positions CENTREPIECE as the blank canvas that allows event managers to freely express their vision, to think big and deliver something bespoke.”

CENTREPIECE will begin hosting events in early 2022, including Asia Pacific Incentives and Meetings Event (AIME), the leading meetings and conventions event in the Asia Pacific region.