Cenovis Kids brings the family fridge alive in a new ‘Monster Girl’ spot via SapientNitro Australia
Cenovis is launching its new range of kids vitamins by celebrating kids getting on with their own unique good stuff – starting with “Monster Girl” – in a campaign by SapientNitro Australia.
The campaign makes kids vitamins fun and appealing while not losing sight of the more serious health messages.
Ralph Barnett, creative director at SapientNitro said the approach of this campaign recognises that “yumminess” is an important factor when choosing vitamins for both parents and kids, and that every kid is different – with their own interests, hobbies and taste preferences.
He added the campaign features the family fridge as the home of good stuff in the family.
Says Barnett: “The family fridge is where the real photos, memories, tasks and everyday bits of good stuff are kept.”
The campaign sits under the Cenovis brand positioning of “Get on with the good stuff”, and will roll out over the coming weeks on TV, cinema, digital, in-store activation and media integration. “Monster Girl” will be followed by “Ninja Boy” and more kids and their unique “good stuff”.
10 Comments
Yes because I’d be giving a vitamin supplement to my child instead of teaching a balanced and normal diet as a way of life. Dealing to children is the way forward!
As a parent, I think this is a smart little spot. Some nice little moments in there. Should work well.
Predatory marketer meets creative wasteland. Kill me know.
Agreed, 4:22PM. The shot of the kid waiting open-gobbed for her fix of Mummy’s guilt-trip made my skin crawl.
Parent, you work for Sapient right?
At least they’re doing something over there?
Stop boring me to tears
PRing this? The ‘best job in the world’ must seem like a distant universe away.
meh….the best job in the world was a fluke, not a universe away
I give this a week until it’s on “The Checkout” – combines their two favourite things – guilty mums & snake oil vitamins