CB’s Top 30 Australian Commercials of the Decade

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And what a big decade it was, with so many great Australian ads to choose from, which helped cement our reputation as a world class centre of advertising excellence. Here are Campaign Brief’s favourite 30 spots of the noughties – ads that not only satisfied the award judges, but hopefully also made a favourable impression with the Australian public. (Such was the standard of the decade’s best, it was painful leaving out at least another 30 which could have been in here!). This list does not include Public Service and Charity ads, which will be compiled in a separate list over the summer break, as will the top Integrated Campaigns of the Decade.

2005

Agency: George Patterson Y&R, Melbourne

Executive Creative Director: James McGrath

Copywriter: Ant Keogh

Art Director: Grant Rutherford

Director: Paul Middleditch

Production Company: Plaza Films

2005

Agency: BWM, Sydney

Executive Creative Director: Rob Belgiovane

Creative Directors: Mike Boswell, Adam Hunt

Copywriter: Matt Lawson

Art Director: Onur Kece

Director: Vikki Blanche

Production Company: @radical.media

2009

Agency: Publicis Mojo, Sydney

Creative Director: Micah Walker

Copywriter: Grant McAloon

Art Director: Steve Wakelam

Director: Steve Rogers

Production Company: Revolver

2008

Agency: George Patterson Y&R, Melbourne

Executive Creative Director: Paul Catmur

Creative Director: Ben Coulson

Copywriter: Jim Ingram

Art Director: Ben Couzens

Director: Garth Davis

Production Company: Exit Films

2004

Agency: BMF, Sydney

Executive Creative Director: Warren Brown

Copywriter: Andrew Petch

Art Director: Andrew Ostrom

Director: Garth Davis

Production Company: Exit Films

2004

Agency: Publicis Mojo, Melbourne

Executive Creative Director: Darren Spiller

Copywriter: Steve Jackson

Art Director: Christy Peacock

Director: Steve Rogers

Production Company: Revolver

2006

Agency: Leo Burnett, Sydney

Creative Director: Mark Collis

Copywriter: Stephen Coll

Art Director: Matt Ryan

Director: Joel Pront

Production Company: Collider

2003

Agency: Clemenger BBDO, Sydney

Creative Director: Danny Searle

Copywriter: Chris Pearce

Art Director: Baz Baker

Director: Paul Middleditch

Production Company: Plaza Films

2008

Agency: JWT, Sydney

Executive Creative Directors: Andy DiLallo and Jay Benjamin

Copywriter: Adam Fine

Art Directors: Brendan Donnelly and John Lam

Director: Dave Klaiber

Production Company: Plaza Films

2007

Agency: Publicis Mojo, Melbourne

Executive Creative Director: Darren Spiller

Copywriter: Justin Ruben

Art Director: David Klein

Director: Hamish Rothwell

Production Company: Goodoil

2005

Agency: Leo Burnett, Sydney

Creative Director: Glen Ryan

Copywriters: John Kane, Derek Green and Matt Smith

Art Directors: John Kane, Derek Green and Matt Smith

Director: The Glue Society

Production Company: @radical.media

2002

Agency: FCB, Melbourne

Creative Director: Glen Ryan

Copywriters: Justin Drape and Scott Nowell

Art Directors: Justin Drape and Scott Nowell

Director: Dogboy

Production Company: Renegade Films

2001

Agency: Y&R Mattingly, Melbourne

Creative Director: James McGrath

Copywriter: Ant Keogh

Art Director: Ben Coulson

Director: Vikki Blanche

Production Company: Great Southern Films

2008

Agency: DDB Melbourne

Executive Creative Director: Michael Faudet

Copywriter: Michael Davey

Art Director: John Akritidis

Director: Steve Saussey

Production Company: Film Construction

2005

Agency: Lowe Hunt, Sydney

Creative Director: Adam Lance

Copywriters: Michael Canning and Howard Collinge

Art Directors: Dejan Rasic and Simone Brandse

Director: Nicholas Reynolds

Production Company: Plaza Films

2007

Agency: JWT, Melbourne

Creative Director: Jeremy Wynne

Copywriter: Scott Glennon

Art Director: Jason Ryan

Director: Patrick Hughes

Production Company: @radical.media

2003

Agency: Whybin\TBWA, Melbourne

Executive Creative Director: Scott Whybin

Copywriter: Paul Hastings

Art Director: Alex Fenton

Production Company: Gap Productions

2006

Agency: BMF, Sydney

Executive Creative Director: Warren Brown

Copywriter: Dennis Koutoulogenis

Art Director: Dale McGuinness

Director: Paul Cutter

Production Company: Cyclops Films

2001

Agency: M&C Saatchi, Melbourne

Creative Director: Matt Eastwood

Copywriter: Andrew North

Art Director: Greg Edwards

Director: Garth Davis

Production Company: Exit Films

2008

Agency: BMF, Sydney

Executive Creative Director: Warren Brown

Creative Director: Simon Langley

Copywriter: Richard Morgan

Art Director: Nils Eberhardt

Director: Justin Kurzel

Production Company: Cherub Pictures

2008

Agency: Clemenger BBDO, Melbourne

Executive Creative Director: James McGrath

Creative Director: Ant Keogh

Copywriter: Richard Williams

Art Director: Ant Phillips

Director: Tim Bullock

Production Company: Prodigy

2008

Agency: BMF, Sydney

Executive Creative Director: Warren Brown

Copywriter: Kimmie Neidhardt

Art Director: Jed de Pyper

Director: Steve Ayson

Production Company: The Sweet Shop

2009

Agency: Saatchi & Saatchi, Sydney

Executive Creative Director: Steve Back

Creative Director: Dave Bowman

Copywriter: Steve Jackson

Art Director: Vince Lagana

Director: Tim Bullock

Production Company: Prodigy

2006

Agency: George Patterson Y&R, Melbourne

Executive Creative Director: James McGrath

Copywriter: Ant Keogh

Art Director: Grant Rutherford

Director: Steve Ayson

Production Company: The Sweet Shop

2002

Agency: The Campaign Palace, Sydney

Executive Creative Director: Ron Mather

Copywriter: Mick Hunter

Art Director: Ian Morton

Director: Elliot Hegarty

Production Company: @radical.media

2004

Agency: BMF, Sydney

Executive Creative Director: Warren Brown

Copywriter: Andrew Petch

Art Director: Andrew Ostrom

Director: John Curran

Production Company: Cherub Pictures

2001

Agency: Whybin\TBWA, Melbourne

Executive Creative Director: Scott Whybin

Copywriter: Justine Gallacher

Art Director: Justine Gallacher

Production Company: Complete Post

2006

Agency: Publicis Mojo, Melbourne

Executive Creative Director: Darren Spiller

Copywriters: Steve Jackson, Toby Moore and Darren Spiller

Art Directors: Selena McKenzie, Christy Peacock and Jason Williams

Director: Noah Marshall

Production Company: The Sweet Shop

2008

Agency: Clemenger BBDO, Melbourne

Executive Creative Director: James McGrath

Creative Directors: Ant Keogh and Grant Rutherford

Copywriter: Ant Keogh

Art Director: Grant Rutherford

Director: Paul Middleditch

Production Company: Plaza Films

2003

Agency: D’Arcy, Sydney

Executive Creative Director: Mark Collis

Copywriter: Hilary Badger

Art Director: Linda Honan

Director: Joel Pront

Production Company: Silverscreen Productions