Car sharing marketplace Turo appoints BMF as creative agency ahead of Australian launch

Turo, the world’s largest peer-to-peer car sharing marketplace, has appointed BMF as its creative agency ahead of the company’s launch into the Australian market.

The car sharing platform is entering the region following a successful launch in 9,500 cities across the US, UK, Canada, and France, putting the world’s 1.5 billion cars to better use and making transportation convenient, accessible, economical and fun.

As part of the partnership, BMF will be responsible for developing Turo’s brand marketing activities and growing their awareness in Australia as the business expands nationally.

Says Tim Rossanis, managing director, Turo Australia: “As the largest car sharing marketplace in the world, we’re incredibly excited to provide Australians with the opportunity to build a business on Turo. Our vision is for guests to come to Turo for a car to match any occasion and BMF is the perfect creative partner to help us drive home that message. After years of lockdowns and La Nina, this summer will be full of people enjoying the special travel experiences that Australia has to offer, and if there’s a day for it, we have a car for it.”

The win follows a series of local and global hires for BMF including creatives Max Lowe, Max Lom-Bor, Alistair McCullen and Joe Mallett, head of effectiveness Hannah McHard, and social and content strategist Phoebe Cardin.

Says Steve McArdle, CEO, BMF: “The car rental market has been crying out for a disruptor since forever, and Turo is it. They’ve got cars you can’t wait to get behind the wheel of and a leading experience that saves you enormous amounts of time and money. Couple that with a marketing team full of high energy creative wizards who demand interesting work, and you’ve got one excited agency.”