Canon flips food photography on its head in latest ‘The Lab’ film via Leo Burnett Sydney


Screen Shot 2017-05-05 at 11.58.11 am.jpgA look at Aussies’ social media feeds will tell most that food photography is one of Australia’s favourite indulgences – mirroring a passion for everything that looks great and tastes even better. Flipping this on its head, what would happen if food photography featured everything but the food itself? Relying on just taste and texture, how would this look in a single frame?


This is the theme of the latest instalment of Canon’s The Lab series via Leo Burnett Sydney, which aims to shift creative thinking behind the lens. The latest episode, titled The Lab – Menu, sees three photographers challenged to create images inspired by a blind tasting experience at acclaimed Sydney restaurant Automata – with none other than founder and head chef, Clayton Wells.

Creative Agency: Leo Burnett, Sydney

Vince Lagana – ECD

Grant MacAloon – ECD

Creative Director: Kieran Ots

Senior Art Director: Dave Varney

Group Business Director: Jonny Bucknall

Senior Account Director: Natalie Tay-Uceda

Producer: Francesco Piazzoni


Production Company: The Otto Empire

EP – Jo de Fina

Producer – Peter Kearney

Director – Prad Sen

DOP – Bernie Winter


Post Production: White Chocolate

EP/Owner – Chris Grocott

Editor – Ben Zemanek

Colorist – Marcus Timpson



Sound: Song Zu Sydney

Sound Designer – Myles Lowe

Producer – Bec Lambrousis