Now that the Games of the XXX Olympiad is over, it’s interesting to note which countries rank highest in terms of success at both Cannes 2012 and the Olympics.
CB has combined the number of medals won by countries at the London Olympics with the total number of Lions won by countries at Cannes 2012.
As would be expected, the USA (#1 at Cannes, #1 at Olympics) lead the combined tally, with 286 gongs, proving the yanks are the superstar nation at both advertising and Olympic prowess.
The US is followed by the UK (#2 at Cannes, #4 at Olympics) with 154 and Germany (#3 at Cannes, #5 at Olympics) with 129.
China’s #2 spot at the Olympics (#22 at Cannes) ensures a #4 spot, just ahead of equal fifth placed Australia (#5 at Cannes, #7 at Olympics) and Brazil (#4 at Cannes, #16 at Olympics).
New Zealand come in at #19 (#12 at Cannes, #18 at Olympics).