Cannes Lions with Accenture Interactive launches six deep-dive reports offering invaluable insights and takeaways from this year’s Festival
Cannes Lions has launched six deep-dive reports covering this year’s biggest talking points.
See the only Cannes Lions insight and analysis that matters. For the first time ever, you can access key learnings from the Festival with a pack of original, made-to-edit reports in our most in-depth format yet.
Download Cannes Lions’ six customisable topic decks, share trends and takeaways with your team and build your own presentations.
Brand Impact
Can brands be agents for change? A look at cultural impact, the value of brand listening, market disruption and driving purpose.
Trust & Ethics
Can personalisation and privacy co-exist? A look at ‘trusting trust’, giving power to the people, keeping all eyes on AI and finding a way to do data, right.
Consumer Experience
A guide to creating exeptional consumer experience looks at co-creation and fluidity, tapping into ‘raw but real’, and sound as the new screen.
Transformational Storytelling
Exploring multi-sensory stories, the importance of social conscience and truth, and taking an ‘everybody in’ and ‘experience wins’ approach to storytelling.
Future-Proofing The Business
Creativity has never been more important. Exploring creative experience as the new CX, ‘playing nicely’, collective creativity and applying madness to methodology.
Diversity, Inclusivity & Accessibility
Definitive insights into the importance of intersectionality, intrinsic inclusivity, perennial engagement, putting feminism to the front and reimagining inclusion.
9 Comments
My valuable takeaway from this year’s festival is that we all need to find our sense of humour again, because we’ve gotten awfully bloody serious about everything.
I mean, it’s wonderful that big brands are using smarts and technology to make life better for people, but in so many cases they’re little more than passion projects that only have meaning to a tiny audience (namely, ad people at Cannes). Maybe I’m just old fashioned and over the hill. Maybe Cannes isn’t really about advertising anymore. Or maybe advertising isn’t really about selling anymore. That must be it, because so much of the work these days doesn’t ladder up to anything more than an entry video.
I judged this year. Let me tell you, if I see one more piece of ‘innovative tech’ that helps migrant miners read bedtime stories to their kids at home (the tech already exists guys – it’s called a phone) for brands that are completely unrelated to the idea, well, I’ll do what everyone else in the world does. Glaze over and switch off.
When was the last time we just entertained people?
I used to love laughing at a good tv spot or radio ad or heaven forbid a print ad.
Nothing like a funny UX/UI/CX ad, said no one ever.
These guys put the big agencies to shame. Not only do they live and breathe and experiment with tech and customer experience, they now take the high ground as experts, drawing insights from the work.
People want more than just jokes from companies.
I agree with sorry but.
It’s a little awkward reflecting on how many agencies review Cannes. Namely an award count.
Yes, the work is reviewed, occasionally debated. But it’s not deeply insightful.
I am hoping these reports are exactly that—and as valuable as they claim.
Fair enough. But people want to be entertained. So much of the winning work is wonderfully worthy, but has next to zero entertainment value.
And, you know, comedy has its place. Nothing elevates a boring product like memorable comedy. Everything doesn’t have to be funny, but it doesn’t all have to be deadly serious either.
Without taking anything from the work, I’m guessing that Ikea Lamp will be stuck in people’s minds long after Ikea ThisAbles. And isn’t being sticky half the point on advertising?
Deep insights into a deeply shit year at Cannes are going to be deeply shit, whichever way you slice it.
I really don’t understand the negative views of this year’s Lions. In my opinion, it was the best year ever at Cannes. Advertising went from sponsored jokes trying to sell stuff to transformative ideas that change people’s lives. This is what advertising – no, not advertising, because the scope is way too narrow – brand mass communication always had the potential to be. You can spend your time and your client’s money thinking of stories and punchlines, or figuring out a way to give a man his voice back, help a disabled kid play computer games, start a new conversation around feminism or labels or LGBTQI rights. As mass communicators, we have an obligation to tackle the bigger issues. Not just to put products in trolleys or bums in seats.
Here’s a bit of plastic with a piece of tech attached. Where’s my award?
Just sell shit that doesn’t fuck up the planet.
Getting sick of all cookie-cutter LGBTQ…blah…blah…blah…this will really destroy Trump ads.
Yet to have a conversation with anyone outside of adland about any of those ads.
As I said, just make shit and don’t fuck the planet.
Bring on the hate…