Cannes Contenders: //Thirteen & Co
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
ING: Tom
Agency: Rosapark, Paris
Director: Armand de Saint-Salvy
Meet “TOM”, the latest addition to ING’s customer service department. TOM appears to be the most advanced android ever created, a hybrid of human and robot. But everything is not how it appears…
Whilst the comedy was based around a classic misdirect, director Armand de Saint-Salvy’s challenge was to deliver a contemporary visual aesthetic representing differing scenarios whilst shooting the entire commercial on location at the ING Paris office.
MADC All Stars: Meet Grant
Agency: Cummins&Partners, Melbourne
Director: Armand de Saint-Salvy
To attract a younger audience to MADC’s annual awards show, MADC released ‘Meet Grant’, a short film about the only person designed to survive a career in advertising. The parody of the multi-award winning Meet Graham, tapped into the harsh reality of life in advertising, poking fun at the industry we all love and endure.