Cannes Contenders: Fenton Stephens

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

 

iSelect: The Billusionist
Fenton Stephens
Tasked with revitalising the iSelect brand, Fenton Stephens sought to bring back the irreverence and fun it was once known for. Centering around the simplest expression of iSelect’s core benefits, being that ‘they shrink bills’, ‘The Billusionist’ was born. A flamboyant magician who appears in the homes of Australians with out of control bills and shrinks them right before their eyes. A follow up campaign is already live, but the launch spots have been recently recognised at NYF and are in the running at Cannes.