Cannes Contenders: DDB Sydney

May 30 2013, 7:27 am | BY Ricki Green | No Comments

How will Australia perform at Cannes this year? Over the next weeks in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Maccas.jpgMcDonald’s “Australia Day”

DDB Sydney

McDonald’s became Macca’s in this DDB, Sydney Australia Day campaign.

TrackMyMaccas.jpgMcDonald’s “Track My Maccas’s”

DDB Sydney

Discover how you can turn your iPhone into an ingredient tracker and get the lowdown on some of your Macca’s favourites Site from DDB, Sydney.

53728_Maccas_LooseChange_Jeans.jpgMcDonald’s Loose Change Menu “Jeans”

DDB Sydney

Print campaign from DDB Sydney highlighting McDonald’s Loose Change Menu.

53744_LCM_viewer.jpgMcDonald’s Loose Change Menu “Lonely View Finder”

DDB Sydney

With eight items for $3 or less, why would you spend your loose change anywhere else?

 

Tourism Australia “Telfer Everest”

DDB Sydney

In a partnership between British & Irish Lions and Tourism Australia, coaching legend Jim Telfer recreated his famous 1997 players pre-match gee-up meeting in an online video that provides a rallying cry for the men of Great Britain and Ireland to travel to Australia for the 2013 British & Irish Lions Tour as well as stimulate Australian tourism.