Cannes 2012: Australia ranked #5 in the world; USA well ahead of UK, Germany and Brazil

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Screen shot 2012-07-18 at 8.00.23 PM.jpgIt’s taken a few weeks to get hold of the complete Lions tally, but CB can now reveal that Australia was ranked #5 in the world at Cannes this year – and New Zealand came it at equal #12.

The USA was the lead country by far, with 182 Lions, well ahead of second placed UK with 89 Lions. Germany was at #3 with 85 Lions,  Brazil at #4 with 79 Lions and Australia at #5 with 59 Lions.

Japan was ranked #6 with 50 Lions followed by Sweden at #7 with 45 Lions. Argentina, Belgium and France shared the #8 spot with 32 Lions apiece followed by South Africa at #11 with 27 Lions, while Canada and New Zealand shared the #12 spot with 19 Lions apiece.

Screen shot 2012-06-21 at 6.21.49 AM.jpg20120619_052602.jpgCampaign Brief 474.pngDDB_finch_GOLDlion.jpgItaly, Mexico and Spain share the #14 spot with 18 Lions apiece, followed by the Netherlands at #17 with 17 Lions. Colombia and South Korea share the #18 spot with 16 Lions apiece followed by Singapore at #20 with 15 Lions, India at #21 with 14 Lions, China at #22 with 12 Lions and UAE at #23 with 11 Lions. Denmark, Hong Kong, Israel and Thailand share the #24 spot with 8 Lions apiece.

Australia’s tally comprised 14 Gold Lions, 14 Silver Lions, 30 Bronze Lions and one Effectiveness Lion; while New Zealand came home with 3 Gold Lions, 8 Silver Lions and 8 Bronze Lions.

A total of 1028 Awards were presented this year including 16 Grand Prix; 1 Effectiveness Grand Prix; 1 Grand Prix for Good; 5  Effectiveness Lions; 4 Titanium Lions; 191 Gold Lions; 299 Silver Lions and 511 Bronze Lions.

COUNTRY LEAGUE TABLE – NUMBER OF LIONS WON

1.    USA – 182

2.    UK – 89

3.    Germany – 85

4.    Brazil – 79

5.    Australia – 59

6.    Japan – 50

7.    Sweden – 45

=8.  Argentina – 32

=8.  Belgium – 32

=8.  France – 32

11.   South Africa – 27

=12. Canada – 19

=12. New Zealand – 19

=14. Italy – 18

=14. Mexico – 18

=14. Spain – 18

17.   The Netherlands – 17

=18. Colombia – 16

=18. South Korea – 16

20.   Singapore – 15

21.   India – 14

22.   China – 12

23.   UAE – 11

=24. Denmark – 8

=24. Hong Kong – 8

=24. Israel – 8

=24. Thailand – 8

COUNTRY LEAGUE TABLE – LIONS WON AS A PERCENTAGE OF ENTRIES

=1.  Tunisia – 6.896%

=1.  Uruguay – 6.896%

3.  Sri Lanka – 6.666%

4.  Sweden – 5.791%

5.  Belgium – 5.693%

6.  New Zealand – 5.475%

7.  Puerto Rico – 5.263%

8.  Argentina – 4.733%

9.  Japan – 4.725%

10. Australia – 4.653%

11. Lebanon – 4.580%

12. South Korea – 4.494%

Guatemala – 4.301%

13. UK – 3.798%

14. Denmark – 3.773%

15. Israel – 3.720%

16. Ireland – 3.703%

17. Colombia – 3.669%

18. Italy = 3.643%

19. Romania – 3.636%

20. USA – 3.598%

21. Germany – 3.578%

22. Dominican Republic – 3.571%

23. South Africa – 3.292%

24. Netherlands – 3.288%

25. Peru – 2.941%

26. Indonesia – 2.877%

27. Mexico – 2.639%

28. France – 2.586%

29. Brazil – 2.310%

30. UAE – 2.268%

31. Malaysia – 2.230%

32. Singapore – 2.152%

33. Norway – 2.105%

34. China – 2.101%

35. Hong Kong – 2.077%

36. Poland – 1.986%

37. Costa Rica – 1.904%

38. Canada – 1.809%

39. Thailand – 1.750%

40. Portugal – 1.709%

41. Spain – 1.639%

42. The Philippines – 1.587%

43. Ecuador – 1.550%

44. Switzerland – 1.391%

45. Chile – 1.185%

46. India – 1.184%

47. Russia – 0.831%

48. Czech Republic – 0.800%

49. Turkey – 0.714%

50. Finland – 0.578%

51. Austria – 0.444%