Tribal DDB’s Cancer Council NSW infographic goes global – reaching people in 100 countries

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Screen shot 2013-04-22 at 2.27.46 PM.jpgScreen shot 2013-04-22 at 2.28.57 PM.jpgCancer Council NSW has revealed the impact visual marketing can make for serious health campaigns after its first infographic went global, providing crucial cancer information to people in 100 countries. 


Launched last year and created by Tribal DDB Sydney, the award winning infographic, Hope – Turning the Page on Cancer uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and  five pillars of prevention.

The latest website figures show people from 100 different countries have viewed the infographic, with the majority of visitors from Australia, the United States, United Kingdom, Canada and India. 


The infographic’s creators are so passionate about using their skills to help beat cancer that they have now developed a pro bono 45 second animation movie to drive more traffic to Cancer Council’s infographic.

The team created the video in their evening and weekends to make it drive more traffic to the infographic and spread the message about what causes cancer, how to prevent it, and how to commit to a healthier lifestyle. 


“We are passionate about the campaign of ‘Hope.’ It is always rewarding working on a project which can make a difference, raise awareness and change people’s lives for the better,” said Domenic Bartolo, Art Director at Tribal DDB.


“The movie clearly and simply states the facts on cancer and gives people hope around the lifestyle choices they can make to help prevent the disease.”


Sarah McCarthy, Manager of Brand, Marketing & Communications at Cancer Council NSW added, “There is a lot of confusing cancer information out there and our infographic was designed to give people clear, simple and reliable facts that they can understand and trust.  


“We are delighted that it has gone global and I am thrilled to see how the team at Tribal DDB have gone above and beyond to develop this special animation to help spread the word even further.  Thirty per cent of cancers can be prevented through healthy lifestyle choices and our infographic gives people hope around the lifestyle choices they can make to help prevent the disease.”  

Credits for the animation movie: 

Agency: DDB Sydney

Executive Creative Director: Dylan Harrison

Art Directors: Ramon Rodriguez and Domenic Bartolo

Animation: Ramon Rodriguez

Illustration: Domenic Bartolo

Soundtrack: Signacion Music

Joshua Pinkerton, Daniel Pinkerton & Raghav Mathur

Sound & Editing: Danny Grifoni

Naration: Matt Mortimer