Cancer Council appoints Archibald Williams to undertake national brand campaign

Cancer Council appoints Archibald Williams to undertake national brand campaign

Following a competitive pitch against two agencies, Cancer Council has appointed Archibald Williams to undertake its national campaigns for Australia’s leading cancer charity.


Cancer Council works across every aspect of every cancer to support families affected by cancer when they need it most, speak out on behalf of the community on cancer issues, empower people to reduce their cancer risk, and find new ways to better detect, treat and live beyond cancer.

Archibald Williams will develop and execute an overarching brand campaign to raise the profile of cancer in the community as a critical issue that needs addressing, and position Cancer Council as an essential partner to the Australian community, in the effort to achieve their vision of a cancer free future.

The work Archibald Williams will undertake extends to Cancer Council’s national fundraising campaigns including Daffodil Day, Australia’s Biggest Morning Tea and Relay for Life, with the refreshed Daffodil Day creative approach launching in 2021.

Says Russell Schrale of Cancer Council: “After reviewing a number of excellent agencies across the country, the choice to work with Archibald Williams was clear. Cancer is a critical issue within the community, and we’ve selected a partner that not only understands this, but also has the skills and experience to rally the community behind the impact we make on people’s lives each and every day.”

Says Kiranpreet Kaur, head of client and strategic services at Archibald Williams: “As we worked through insights and ideas for this pitch process, our team was faced with an undeniable truth – we are all affected by cancer, sooner or later, in some way or another. So, being given the opportunity to work with Cancer Council to help take on this massive issue and build a platform for Australians to connect with, is such a purposeful task and truly does feel like a privilege.”