J. Walter Thompson, Perth has launched ‘Interstate Strangers’, a new integrated campaign for RAC Insurance in WA.
Building on the existing ‘Power of membership’ campaign platform, the new campaign highlights the pitfalls of dealing with an interstate insurance company, and the benefits of being looked after by RAC. When you’re with RAC Insurance , you receive local service, on local time, plus member benefits.
Says Joe Hawkins, CD, J. Walter Thompson Perth: “The last thing you want in an insurer is to have everyone clock off when you need them the most. The time difference with the east, especially when daylight savings kicks in, becomes a problem when you’re in WA. That’s why dealing with an insurer in our local time zone is such a great benefit.”
Says Simone Woodward, marketing manager, RAC Insurance: “When it comes to insurance, it’s difficult for consumers to compare products or understand the difference between one insurer and another. This campaign allows us to highlight our local advantage in a way that demonstrates exactly what that means for someone who is insured by an east coast insurer. At RAC we’re 100% local to WA, and we pride ourselves on our local service which allows us to better serve our members. JWT has done a great job at bringing this insight to life via the ‘Interstate Strangers’ campaign.”
Launched this week, the campaign comprises of TVCs, digital, OOH, print and radio.
Agency: J. Walter Thompson, Perth
ECD: Simon Langley
Creative Director: Joe Hawkins
Creatives: Steve Dodds, Gerhard Myburgh, Dustin DeSouza
Broadcast Producer: Tom Pearce
Group Account Directors: Donna-Maree Gavin / Mike Naylor
Account Manager: Sam Lane
Account Executive: Ollie King
Executive Planning Director: Angela Morris
Planner: Brona Kilkelly
Print Production: Sarah Parsons
Photographer: Shaun Atherton
Client: Simone Woodward, Katy Lucas, Joshua Johnson, Jessica Bhudia
Production Company: Penguin Empire
Director: Corrie Jones
Post Production: Last Pixel
Media: Initiative Media
Media Planner: Natalie Salinovich