Campaign Edge is now in Darwin, having merged with local Darwin agency, Sprout to form Campaign Edge Sprout.
Sprout was started 18 years ago by Anya Lorimer and is the Territory’s largest design agency, while Campaign Edge has offices in Sydney, Brisbane and Melbourne and is led by creative director Dee Madigan (left). The agency’s recent campaign ‘No one Deserves a Serve’ was a finalist for the 2018 Ad of the Year.
Campaign Edge Sprout, Darwin will capitalise on Madigan’s 20 years’ experience in the advertising industry and success in developing integrated campaigns for some of the world’s largest brands, including HSBC, Coca-Cola, J & J, Unilever and Nestle.
Madigan is also one of the nation’s most experienced political campaigners. She has been creative director on 12 election campaigns.
Says Madigan: “I spent six weeks working in Darwin for the 2016 election and fell in love with the place. I have been back and forth numerous times since, looking at business opportunities. I was so impressed with the quality of work that Sprout offers its clients, and we are excited to team with Anya and her crew to make NT advertising the best in the country.”
Campaign Edge Sprout will work across a range of brand, corporate, government and social marketing clients, offering the NT clients the best in advertising, digital, branding, design and production.