BBDO has bounced back to the #1 network ranking spot in Campaign Brief’s The Work 2021. With 90 Acceptances BBDO is just 2 Acceptances in front of #2 ranked TBWA and 8 Acceptances in front of #3 placed DDB.
Last year in THE WORK 2020 BBDO was the equal #10 ranked network in Asia-Pacific. This year they have regained #1 ranking with an overall total of 90 Acceptances – just 2 Acceptances in front of TBWA. BBDO’s strongest performer was Clemenger BBDO Wellington who this year ranked an outstanding equal #3 in Asia-Pacific and #1 in New Zealand with 26 Acceptances. Clemenger BBDO Sydney also made a strong contribution to the network’s #1 standing with 18 Acceptances. BBDO Bangkok also ranked very highly with 17 Acceptances. CHE Proximity Australia and Colenso BBDO New Zealand both picked up 10 Acceptances and BBDO Shanghai and BBDO Singapore contributed 7 and 2 Acceptances respectively.
TBWA had a very strong network performance in THE WORK this year with 88 Acceptances and improving from #4 network overall last year. Leading the way with 31 Acceptances is TBWA\Santiago Mangada Puno Philippines who ranked #1 in the Philippines and #2 overall in Asia-Pacific. Eight other offices scored Acceptances – TBWA\Shanghai (10), TBWA\Hong Kong (10), TBWA\Melbourne (9), TBWA\Singapore (8), TBWA\Hakuhodo Tokyo (6), TBWA\Thailand (5), TBWA\Sydney (4), TBWA\Adelaide (3), and TBWA\Malaysia (2).
DDB ranked #3 Network in THE WORK 2021 with 82 Acceptances. Their star performer this year was DDB Mudra India with 25 Acceptances. DDB Mudra had a very strong year ranking #1 in India and overall #5 in Asia-Pacific. DDB Sydney also scored well with 19 Acceptances followed by Petch & Partners Philippines with 18 Acceptances. Other offices to do well were DDB New Zealand (11), DDB Group Singapore (6), DDB Philippines (2) and DDB Malaysia (1).
At #4 network in THE WORK 2021 is Ogilvy with 70 Acceptances. Ogilvy Thailand was again a major contributor to their network tally and this year they were joined by Ogilvy Australia. Both offices had 21 Acceptances and ranked in the Top 10 in Asia-Pacific. Ogilvy Taiwan also had a standout year with 18 Acceptances making them the #1 agency in Taiwan and #16 overall in Asia-Pacific. Geometry Ogilvy Japan (7) and Ogilvy Singapore (3) performed well.
#5 network with 60 Acceptances is Dentsu. Dentsu mcgarrybowen Taiwan lead the way for the network with 13 Acceptances, followed by Dentsu Inc Japan (9), Dentsu One Taiwan (8) and Dentsu JaymeSyfu Philippines and Dentsu Redder Vietnam with 6 each.
With 47 Acceptances Leo Burnett is ranked #6 Network this year. Leo Burnett Melbourne was their highest ranked agency with 15 Acceptances followed by Leo Burnett Manila (14) and Leo Burnett Malaysia (10).