Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

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Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

While Colenso BBDO was the winner of the CB New Zealand Agency of the Decade title, a few agencies ~ most notably arch rival DDB ~ plus FCB, VMLY&R, Special Group and Clemenger BBDO ~ had their moments of glory over the last 10 years.

 

Colenso BBDO, with 45 points, was placed just ahead of second placed DDB on 40 points. Clemenger BBDO Wellington and Special Group shared the third spot on 16 points apiece, followed by FCB at #5 on 12 points and BC&F Dentsu at #6 on 10 points.

Colenso BBDO won the Campaign Brief NZ Agency of the Year title five times: in 2011, 2013, 2015, 2017 and 2019. DDB won the title three times ~ in 2011 (shared with Colenso BBDO), 2012 and 2020 ~ FCB won in 2014, Y&R in 2016 and Special Group in 2018.

Campaign Brief worked out the top agencies of the decade by allocating 5 points for Agency of the Year down to 1 point for the #5 place for each year of the decade.

 

TOP NEW ZEALAND AGENCIES OF THE DECADE

1.    Colenso BBDO  (45 points)

2.    DDB New Zealand   (40)

=3.    Clemenger BBDO  (16)

=3.    Special Group   (16)

5.    FCB New Zealand    (12)

6.    BC&F Dentsu    (10)

7.    VMLY&R New Zealand    (5)

8.    Saatchi & Saatchi    (4)

9.    TBWA    (2)

= 10.    Augusto     (1)

= 10.    Stanley St   (1)

Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2011

1.  Colenso BBDO (Agency of the Year)

1.  DDB New Zealand (Agency of the Year)

3.  Special Group

4.  Draft FCB

5.  Clemenger BBDO

 

TOP 5 IN 2012

1.  DDB New Zealand (Agency of the Year)

2.  Colenso BBDO

3.  Barnes Catmur

4.  Special Group

5.  WhybinTBWA

Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2013

1.  Colenso BBDO (Agency of the Year)

2.  Clemenger BBDO

3.  DDB New Zealand

4.  Barnes Catmur

5.  WhybinTBWA

 

TOP 5 IN 2014

1.  Draft FCB (Agency of the Year)

2.  Colenso BBDO

3.  DDB New Zealand

4.  Clemenger BBDO

5.  Saatchi & Saatchi

Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2015

1.  Colenso BBDO (Agency of the Year)

2.  DDB New Zealand

3.  Barnes Catmur

4.  Clemenger BBDO

5.  Special Group

 

TOP 5 IN 2016

1.  Y&R New Zealand (Agency of the Year)

2.  Colenso BBDO

3.  DDB New Zealand

4.  Barnes Catmur

5.  FCB New Zealand

Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2017

1.  Colenso BBDO (Agency of the Year)

2.  DDB New Zealand

3.  Clemenger BBDO

4.  FCB New Zealand

5.  Saatchi & Saatchi

 

TOP 5 IN 2018

1.  Special Group (Agency of the Year)

2.  Colenso BBDO

3.  DDB New Zealand

4.  FCB New Zealand

5.  Clemenger BBDO

Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2019

1.  Colenso BBDO (Agency of the Year)

2.  DDB New Zealand

3.  Special Group

4.  Saatchi & Saatchi

5.  Augusto

 

TOP 5 IN 2020

1.  DDB New Zealand (Agency of the Year)

2.  Colenso BBDO

3.  Clemenger BBDO

4.  Special Group

5.  Stanley St.

Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?