The folks at amnesiablog.com have been doing a bit of an analysis of the main Australian trade press websites – Campaign Brief, AdNews, B&T and Mumbrella – which has given us the opportunity to not only compare visitors and page views figures, but also to compare ad rates between the four.
We always thought we were a bit cheap, but boy, compared to the others, we really are a steal for potential advertisers.
CB‘s ad rates are under $4 per thousand ad impressions – from $570 per month ($2.19 CPM) for a 125×125 Button ad up to $900 per month ($3.46 CPM) for a MREC 300 x 250. Campaign Brief has 129,444 visits per month and 260,319 page views per month (Source: Google Analytics).
Compared to B&T – from $2,750 per month ($11.68 CPM) for a 125×125 button ad up to $6000 per month ($25.50 CPM) for a Leaderboard. B&T has 104,960 visits per month and 235,378 page views per month. (Source: B&T).
Compared to AdNews – from $2935 ($19.20 CPM) for a 125x125button up to $7200 per month ($47.11 CPM) for a MREC 300×250. AdNewshas 58,039 visits per month and 145,956 page views per month (source:AdNews).
The most expensive CPM is Mumbrella – from $40 CPM for a 468x60Banner ad up to $60 CPM for a MREC 300×250. All ad rates are on a CPMbasis. Mumbrella has 202,408 visits per month and 412,346 page viewsper month. (Source: Audit Bureau of Australia)
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Soif you want to reach Australia’s advertising and production industry,by far the cheapest way is via the Campaign Brief blog. Contact CB’sbusiness development director Mike Morris for more details: firstname.lastname@example.org
He can also send you the low rates for the Campaign Brief NZ Blog, CB Asia Blog and CB WA Blog, plus Bestads, our worldwide creative ad site.