Campaign Brief lowest CPM of all OZ ad sites
The folks at amnesiablog.com have been doing a bit of an analysis of the main Australian trade press websites – Campaign Brief, AdNews, B&T and Mumbrella – which has given us the opportunity to not only compare visitors and page views figures, but also to compare ad rates between the four.
We always thought we were a bit cheap, but boy, compared to the others, we really are a steal for potential advertisers.
CB‘s ad rates are under $4 per thousand ad impressions – from $570 per month ($2.19 CPM) for a 125×125 Button ad up to $900 per month ($3.46 CPM) for a MREC 300 x 250. Campaign Brief has 129,444 visits per month and 260,319 page views per month (Source: Google Analytics).
Compared to B&T – from $2,750 per month ($11.68 CPM) for a 125×125 button ad up to $6000 per month ($25.50 CPM) for a Leaderboard. B&T has 104,960 visits per month and 235,378 page views per month. (Source: B&T).
Compared to AdNews – from $2935 ($19.20 CPM) for a 125x125button up to $7200 per month ($47.11 CPM) for a MREC 300×250. AdNewshas 58,039 visits per month and 145,956 page views per month (source:AdNews).
The most expensive CPM is Mumbrella – from $40 CPM for a 468x60Banner ad up to $60 CPM for a MREC 300×250. All ad rates are on a CPMbasis. Mumbrella has 202,408 visits per month and 412,346 page viewsper month. (Source: Audit Bureau of Australia)
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Soif you want to reach Australia’s advertising and production industry,by far the cheapest way is via the Campaign Brief blog. Contact CB’sbusiness development director Mike Morris for more details: mike@campaignbrief.com
He can also send you the low rates for the Campaign Brief NZ Blog, CB Asia Blog and CB WA Blog, plus Bestads, our worldwide creative ad site.
6 Comments
How come you haven’t included Australian Creative? Have they got any stats?
Ouch! That explains why there’s not many ads on Mumbrella and AdNews.
I’ve noticed that B&T and AdNews don’t seem to update their sites much during the day which would explain their low level of visits. In contrast, I check CB 3 or 4 times a day as it’s always being updated, and I’m always checking out the constant stream of comments. There are hardly any comments on B&T and AdNews’ stories.
Hi Michael,
Thanks for the mention. Naturally I’m delighted that the numbers you quote put Mumbrella top for both visits and page views.
In the interests of transparency though, I should point out a small error.
In your accompanying graphic you give the source of the Mumbrella data as Audit Bureau of Australia. In fact, the numbers you quote from are our Google analytics which we supplied to Amnesia to accompany their blog posting on this topic ( http://amnesiablog.wordpress.com/2010/03/25/digital-traffic-update-adnews-vs-mumbrella-vs-bt/ ) in order to allow direct comparison with all of the sites who had supplied theirs.
Our audited numbers (which, by the way, are in the same region) are available from Nielsen Intelligence.
And while I’m at it, considering your own numbers show Campaign Brief apparently doing quite well, can I ask why you don’t also get your numbers audited? For those with nothing to hide, it’s a cheap and easy process.
Cheers,
Tim Burrowes
Editor – Mumbrella
Tim,
I signed up with Alexx Cass at the Audit Bureau of Australia on Friday. Yes it’s a good deal for small publishers, which includes audits for CB Australia, CB NZ, CB WA, CB Asia and Bestadsontv.com.
Lynchy
I am not for or against anyone here and I certainly have nothing to do with Mumbrella, AdNEws et al. Just interested in ad pricings.
Don’t you guys have 39 ad slots per page? So if you multiply the number of ad slots by CPM wouldn’t the figures be more similar? And if that’s the case, wouldn’t it be hard for my ad to be heard above 38 others on the page for Campaign Brief?