Cadbury launches new ‘It’s Crispello Time!’ tvc in Joyville campaign via Saatchi & Saatchi, Sydney
To celebrate the launch of Cadbury Crispello in Australia, Cadbury has launched a new campaign via Saatchi & Saatchi, Sydney that aims to provide a less serious moment by encouraging people to take a joyous break from the daily grind.
This is done through the introduction of a new Joyville icon, a singing Bulldog, who delivers two women a soulful rendition of MC Hammer’s famous track ‘U Can’t Touch This’. After lightening the mood, the dog delivers the women some Cadbury Crispello to bring some joy to their afternoon.
The campaign sits under the Cadbury Joyville platform and continues the brand’s push to deliver consumers genuine moments of joy and will come to life via a TVC, OOH, digital, sampling POS and PR.
Says Ben Wicks, general manager of chocolate for Cadbury Australia: “We are excited to add another fun TVC to the Joyville stable with the launch of Crispello, continuing to offer our consumers genuine moments of joy.”
Client: Mondelez Australia
Agency: Saatchi & Saatchi Sydney
Digital: Visual Jazz
Sampling: The Shed
Media: Carat
PR: AMPR
29 Comments
Great quirky idea. It’s just such a shame the quality of the post is so bad. Really lets the whole spot down.
awful
Post is terrible!!! who did it!!????
Did they borrow that dog from the Saatchi London Walls campaign?
Sorry but I just keep hearing ‘Potty Time’…….https://www.youtube.com/watch?v=PqBS-S-MkMs
Saatchi London did it better…
http://www.youtube.com/watch?v=4fe16XkwJkY
What a pile of shit.
no good. really. bad post.
Don’t say you can when you can’t. Post fail.
is this a new type of Kit Kat? http://www.youtube.com/watch?v=3eDWpYb8rVQ
Oh of course not, THAT looks like a hippo. This just makes me cringe. Saatchi kids need a holiday.
I smell fear…
shitzville
Enough already! All the huff ‘n’ puff spin about returning the agency to its former glory and nothing has come out of that place but a bunch of bog standard retail; loads of tedious Cadbury work (off Fallon’s Joyvillle platform) and shameless rip-off Toyota ads from their LA agency (latest being Camry ‘Swaggerwagon’).
Upper-cuts all round!
I’m not familiar with the type of thing I’m seeing.
AWFUL!
I could have draw a more realistic dog with a pack of crayons.
Firstly, I am not associated in any way with the unknown post / animation company who gave birth to this litter….
Just because there is a proliferation of 3D character animation across feature films and high budget TVCs doesn’t mean that this can occur with limited time and limited budget. Take note clients and writers….
SO agency writers and suits, try not to present such a complicated post exercise to your client unless you have the cash to do it properly. Do not expect that you will get the correct result unless your art directors know how to discuss the technology you have engaged in. To elaborate, this dog has whiskers but seemingly no fur because it takes time and expertise to create on a short hair animal and is a painted texture making the dog look like he is a plastic toy, and the eye’s are too glassy thus giving this pooch an overly taxidermist look. Facial animation controls for such a jowly beast are not easy, and the timing of the secondary facial animation, if there is any at all, isn’t great. If your directors and art directors are not able to discuss this project in these terms then do not commence such a pathway.
So when your agency producers put forward the reels of live action directors for something that is predominantly a 3D exercise, get a 3D expert as your director or as your agency art director. The location of the elevator, the type of blouse and the directors treatment that talks about the ‘narrative’ have no bearing on the result. No doubt you can see that already. Perhaps it was decided on small bags of Joyville ?
If you have no time to execute the concept, then don’t.
If you have limited budget and are yet again looking for an emerging post house to take it on for love and relationship building, then be prepared for the scorn of your client and audience.
My kids think this looks like crap and they are the ones who might decide on the purchase of the chocolate, but…. potentially, they will think that there is a poop inside that wrapper.
Is the issue with this that writers didn’t write to the time/budget boundaries ?
Was it that young good looking suits with a fresh MBA and great tits didn’t have the experience to stand up and say that this might be too ambitious ?
Did the client want the next Gorilla but wasn’t prepared to pay for it ?
Were the chocolate bars being placed on shelves on a date that meant that the doggy corpse had to be zapped with the defibrillator and rolled out no matter what the entire team thought ?
And for those watching the TVC and judging that the post house did a bad job then ALWAYS consider whether they were given the correct amount of time and money to hire the right freelancers. There’s always more to the background of the job that is on the screen.
@pooper scooper
a good post house would KNOW there wasn’t enough time or money and walk away keeping their integrity and standards intact. In fact, some probably did.
Couldn’t have said it better myself. After all the swagger and bravado, this agency is seriously under-performing. Don’t come over, slag off Australian work and produce shit work when you get here.
@ Proper Pooper Scooper
You sound like a complete cunt.
They’re trying SO hard to make another Cadbury gorilla idea… but they just don’t understand the non-retail charm that it had.
What.
a.
turd.
Wasn’t Gorilla a man in a suit?
Wondering if the lack of any names in the credits indicates the agency attitude to this?
One of the worst ads I have ever seen. FAIL!
This ad is sexist drivel – it makes me angry every time I see it – suggesting that all women do at work is discuss their outfits just puts us back a century !
i love it. The two girls are stunning & stylish.
Seriously the worst ad on TV right now.
This ad is seriously terrible. As if the only thing women ever talk about is their blouses. What a load of crap. Doesn’t even make sense. I feel embarassed for humanity whenever this ad comes on TV.
Love this ad, it’s a bit of fun!
Everyone just needs to relax.
awsome