Cadbury appoints Ogilvy Melbourne as new Australia and NZ creative agency partner


Cadbury-Logo.jpgOgilvy Melbourne has been appointed the full service local agency for Cadbury ANZ and will take on local Cadbury and Cadbury Dairy Milk campaign responsibilities in Australia and New Zealand.

The brands include Favourites, Roses, Coco, Old Gold, Cherry Ripe, Picnic, Twirl, Crunchie, Boost and Moro.

Over the coming weeks, the businesses will work through the transition from existing Australia and New Zealand partner, Saatchi and Saatchi.

Ogilvy remains Cadbury’s partner agency in Asia, Middle East, Africa and Canada. This now consolidates partners working on the Cadbury brand in the region and globally.

Ben Wicks, global brand director, said the business was looking forward to evolving the creative direction of the brand and creating some truly exceptional work.

Says Wicks: “Cadbury is one of our most iconic brands and we’re excited to partner with VCCP and Ogilvy to write the next chapter in the brand’s famous advertising history.”

For the past five years Saatchi & Saatchi has been a valued partner and delivered many successful campaigns including Cadbury Dairy Milk ‘Joyville’ and ‘Dominos’, Easter ‘Dawn Bunny, Cadbury Coco ‘Where will you go?’ and more recently Cadbury Favourites ‘Everyone gets their favourites’.

We wish them all the very best for the future and thank them for all the great creative work we have delivered together.

VCCP London has been appointed the global lead for Cadbury Dairy Milk.