Melbourne independent creative agency, By All Means, has invented a novel way to stop the endless chatter about the novel coronavirus with a novel game called Let’s Talk About… ANYTHING BUT COVID.
After a year of no travel, closed borders, inhibited social lives and locked down cities, the game is designed to get Aussies talking about, well, anything but the only bloody thing we all have to talk about this summer.
Featuring 52 conversation topics like: ‘Who’s your favourite cult leader’, ‘Whether you’d rather be struck by lightning or gored by a bull?’ or ‘Describe the colour yellow to someone who’s never seen it’, the game asks you to converse for a minimum of 2 minutes on each topic without anyone at the table mentioning the stinking rona.
Says Toby Cummings, creative partner, By All Means: “It’s been an absolute bastard of a year. We’ve all spent way too much time thinking and talking about this sodding virus and we figured the best gift we could give people these holidays is a fun way to avoid everyone sitting around the table at the end of Christmas lunch droning on about border closures, face-masks and the r-rate. It’s a bit of light-hearted entertainment at the end of a very un-fun year.”
The game comes hot on the heels of By All Means’ uber-successful campaign to help struggling pubs make it through Melbourne’s gruelling second lockdown, Counter Covid; the clever lockdown campaign for Bubba Pizza, Face to FaceTime Lockdown Delivery Service as well as the agency’s first campaign for global freelance on-demand brand, Fiverr, after winning the client in a four-way competitive pitch in the middle of lockdown #1.
Let’s Talk About… ANYTHING BUT COVID is available from https://shop.byallmeans.com.au/ and all good conversation game stores.