A group of Australia’s most senior admen and women backed by creative agency BWMIsobar have taken the initiative to help reinforce the vaccination message. On a pro bono basis, they’ve re-written and recorded Australia’s iconic Meadow Lea jingle ‘You Oughta be Congratulated’, which received such a positive response last month when released as a soundtrack for radio that it’s now been completed as a 60sec film for TV and online media
Allan Johnston, the Jo in MoJo generously assisted in rewriting and singing the jingle. Jo wrote and sang the original Meadow Lea campaign which was one of the most loved Australian campaigns of the 80s.
Says co-creator Rob Belgiovane: “It can’t help but put a smile on the face of anyone who see’s it regardless of gender age and cultural background”.
Adds co-creator Jamie Mackay from BWMIsobar: “It’s great to see the government initiatives kicking in and this will hopefully also help reach the all-important 80% and get Australians back together again.”
It’s been designed to support or be used by any state or Federal Government as required for no cost whatsoever.
Created by Allan Johnston, Rob Belgiovane, Tim Phillp and Jamie Mackay.
Agency: BWMIsobar Australia.
Produced by: John Ruggiero. It’s a Wrap.
Recorded by: Sonar Music.
Edited by: Adrian Barac.