Burger King unveils campaign for its hottest ever burger: the Ghost Pepper Whopper via Pitchblack

Pitchblack Partners has launched a new campaign promoting Burger King’s hottest ever burger: the Ghost Pepper Whopper.

 

For the uninitiated , The Ghost Pepper (botanical name bhut jolokia) is a hybrid cultivated in Northeast India, often known as ‘king cobra chilli’ or ‘holy sh*t I need a drink’. It’s also the hero ingredient in the Ghost Pepper Whopper hot sauce.

So the Pitchblack and Jetblack teams tooled up to bring the heat.

Says Campbell McLean, business partner, Pitchblack: “During our tasting the burger captured the attention of our tastebuds…. and sweat glands, so we wanted a campaign that had the same effect – piquing the interest of burger lovers and challenging them to give it try.”

Says Leann Smith, head of marketing, Burger King NZ: “The Burger King business has enjoyed an incredibly successful 18 months, experiencing some of our highest trading weeks of all time. Central to this success has been a focus on giving New Zealanders interesting flavour innovations. The Pitchblack / Jetblack team consistently find interesting and unconventional ways to help our products fly off the grill, and the Ghost Pepper Whopper campaign is no exception.”

Agency: Pitchblack Partners 

Production: Jetblack Productions

Post Production: Mr Mustard

Sound: Liquid