Bupa Optical and Hearing appoints EDGE as new strategic and creative agency partner

Bupa Optical and Hearing has appointed independent agency, Edge as its strategic and creative partner. This extends Edge’s footprint across health services after being awarded a partnership with Bupa Dental in February. The business will be managed across Edge’s Melbourne and Sydney offices.

Says Jacquelin Harrison, head of marketing, Bupa Optical & Hearing: “Edge made an immediate impact on our team with their understanding of our business and category. It’s an exciting time for Bupa Optical and Hearing – and we’re looking forward to tapping into Edge’s experience across health services and retail to help drive growth for our stores”.

Says Rod Mooseek, general manager, Edge Melbourne: “Off the back of being awarded a partnership with Bupa Dental in February, we are thrilled to extend our responsibilities further across Bupa’s health services business. As one of Australia’s leading health and care providers, Bupa is in a wonderful position to provide people with expert health services all under the one brand.”

Bupa Optical and Hearing joins a series of recent new business successes for Edge, including Bupa Dental, Amazon Prime and JDE’s Moccona and Harris Brands. The agency also announced Simon Langley will join as ECD and partner.