Bulk Nutrients is Australia’s largest direct-to-consumer health supplement brand, which until recently, managed its digital presence predominantly in-house. The brand was established 10 years ago, when there was little direct competition from other suppliers in the industry and the digital focus was mainly on forums and online chat rooms.
Answering a brief to help the supplement brand grow their business online in response to increased competition from other suppliers, Online Marketing Gurus recommended establishing a long-term, cohesive search and digital marketing strategy. The new campaign will target a wider range of consumer audiences.
Online Marketing Guru’s new campaign targets all people leading healthy lifestyles, as well as the brand’s traditional audience of gym junkies and body builders and includes strategies for the majority of Bulk Nutrients’ digital channels including website, SEO and content marketing. The strategy is designed to ensure high visibility for current and new customers and deliver significant results to Bulk Nutrients’ bottom-line.
Says Jess Crowley from Bulk Nutrients: “Bulk Nutrients had become the most successful consumer supplement brand in the market through ongoing product development and a heavy focus on customer engagement. However, we realised we needed help from digital marketing specialists before we could really expand our business.
“Our goal is to continue to attract new customers and those just entering the health and fitness market, while also supporting our longer term customers and ultimately ensuring our product offering suits people at different stages of life.
“Online Marketing Gurus proved they had their fingers on the pulse by recommending new, creative and results driven ways to engage with our expanding and maturing target audience using SEO and a range of other digital marketing platforms.”
Says Andrew Raso, CEO, Online Marketing Gurus: “We knew Bulk Nutrients was already well established online, but we wanted to discover if their digital campaigns were actually translating into tangible business results for the brand.
“Before we even met with Bulk Nutrients our agency team discovered useful data insights about the brand’s online footprint. This unparalleled insight, matched with an understanding of the client’s internal areas of expertise allows us to focus on delivering a smart and effective search and digital campaign strategy designed to help grow the Bulk Nutrients business to the next level.”
Bulk Nutrients strengthens Online Marketing Gurus’ expertise in the health and fitness industry, joining current clients 2XU, THR1VE and Ryderwear.