The latest instalment of Budget Direct’s Insurance Solved campaign “5-Star Treatment”, via 303 MullenLowe, Sydney sees Sarge, Jacs and their four-legged sidekick, Chief, on a rather impressive surveillance operation.
The team pick up some very encouraging signals from all over the country – over 30,000 independent, 5-Star Customer Reviews, all from very happy Budget Direct customers.
The campaign was the result of an ongoing collaboration between 303 MullenLowe and Directors Danny Kleinman and Dave Wood through Rattling Stick / Good Oil Films. The campaign airs from October 3rd on TV, online, OOH, social and much, much more.
Says Jonathan Kerr, Chief Growth Officer at Budget Direct: “Budget Direct’s leadership in Independent 5-Star Customer Reviews for Car & Home Insurance, shows we are really delivering on our mission to have Insurance Solved for our customers.”
“Consistency is key in a very competitive category like insurance and ‘Budget Direct, Insurance solved’ is a simple yet relevant and powerful brand promise, that Budget Direct’s customers clearly reflect, in the Independent 5-Star Customer Reviews they post,” adds Remi Couzelas, Head of Planning, 303 MullenLowe Australia.
Agency: 303 MullenLowe
Executive Creative Director: Bart Pawlak
Creative Director / Head of Art: Adam Whitehead
Creative Director / Head of Copy: Sean Larkin
Art Director: Zac Goldberg
Copywriter: Craig Merrett
Managing Director: Joanna Gray
Group Business Director: Ben Glasson
Head of Planning: Remi Couzelas
Senior Broadcast Producer: Elliot Liebermann
Production Company: Good Oil Films / Rattling Stick
Director: Daniel Kleinman
Director: Dave Wood
DoP: Danny Ruhlmann
Executive Producers: Sam Long / Johnnie Frankel
Producer: Chana McLallen
Editor: Mark Burnett @The Editors
Post Production: Framestore London
VFX Supervisor: Jules Janaud
VFX Producer: Sophie Harrison
Music and Sound Company: Sonar Music
Original Composition: Matteo Zingales
Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge
Stills Photographer: Steve Baccon, Louis & Co
Chief Growth Officer – Jonathan Kerr
General Manager, Brand & Media Marketing – Warren Marsh
Marketing Manager, Marketing, Media & Acquisition – Katie Lansdale