The highly entertaining latest instalment of Budget Direct’s “Insurance Solved” campaign via 303 MullenLowe Sydney, in which out of this world, extraordinary events wreak havoc upon unsuspecting folk, sees two giant monsters hurling a mangled wreak of a car onto a city roof top.
Bursting onto the scene, Sarge and Jacs approach the bewildered driver just as the monster’s battle reaches an all-time high, as does Sarges’ disbelief at the monstrous insurance policy held by the car’s occupants. Sarge and Jacs make it clear that if the driver was insured with Budget Direct, because the accident was not his fault, he would have been entitled to a hire car while his car gets repaired.
Jacs further reminds the shocked couple that they could save hundreds by switching to Budget Direct.
Says Jonathan Kerr, chief marketing and delivery officer at Budget Direct: “We wanted to do something ‘large’ to grab the public’s attention and highlight this ‘big’ policy benefit and the fact that you get really fully featured, award winning insurance from Budget Direct, while often saving you hundreds. We thought two giant monsters battling in the CBD, might just be big enough.”
The commercial was shot by Danny Kleinman through Rattling Stick / Good Oil and photographed by Mat Baker through Louis & Co.
Says Nick Cleaver, CEO, 303 MullenLowe Australia: “The campaign does everything great advertising should do – it entertains while delivering a powerful message! Why would you pay more for your insurance than you have to? And most important of all it continues to drive acquisition for Budget Direct. It’s the category’s leading campaign on every level.”
The campaign breaks over Christmas and includes TV, cinema, BVOD, digital video, outdoor, retail, radio and more.
View the spot here: https://youtu.be/xofhQIfl0M8
Find out more about Budget Direct here:
Client: Budget Direct
Chief Marketing & Delivery Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty
Marketing Manager – New Customer Acquisition: Katie Lansdale
Agency: 303 MullenLowe
Executive Creative Director – Scott Huebscher
Creative Director– Adam Whitehead
Creative Director/ Copywriter – Sean Larkin
Art Director – Zaco Goldberg
Copywriter – Craigo Merret
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Jon McKie
Head of Broadcast – Meredyth Judd
Production Company – Good Oil / Rattling Stick
Director – Daniel Kleinman
DOP – Ginnie Loane
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @ The Editors
Post Production – Alt.vfx
VFX Supervisor – David Edwards
VFX Producer – Celeste Fairlie
Music and Sound Company – Sonar Music
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Mat Baker, LOUIS & CO
Stills Digi Op – Carl Baker, LOUIS & CO