Budget Direct continues ‘Insurance Solved’ campaign with latest TVC via 303 MullenLowe
The highly entertaining latest instalment of Budget Direct’s “Insurance Solved” campaign via 303 MullenLowe Sydney, in which out of this world, extraordinary events wreak havoc upon unsuspecting folk, sees two giant monsters hurling a mangled wreak of a car onto a city roof top.
Bursting onto the scene, Sarge and Jacs approach the bewildered driver just as the monster’s battle reaches an all-time high, as does Sarges’ disbelief at the monstrous insurance policy held by the car’s occupants. Sarge and Jacs make it clear that if the driver was insured with Budget Direct, because the accident was not his fault, he would have been entitled to a hire car while his car gets repaired.
Jacs further reminds the shocked couple that they could save hundreds by switching to Budget Direct.
Says Jonathan Kerr, chief marketing and delivery officer at Budget Direct: “We wanted to do something ‘large’ to grab the public’s attention and highlight this ‘big’ policy benefit and the fact that you get really fully featured, award winning insurance from Budget Direct, while often saving you hundreds. We thought two giant monsters battling in the CBD, might just be big enough.”
The commercial was shot by Danny Kleinman through Rattling Stick / Good Oil and photographed by Mat Baker through Louis & Co.
Says Nick Cleaver, CEO, 303 MullenLowe Australia: “The campaign does everything great advertising should do – it entertains while delivering a powerful message! Why would you pay more for your insurance than you have to? And most important of all it continues to drive acquisition for Budget Direct. It’s the category’s leading campaign on every level.”
The campaign breaks over Christmas and includes TV, cinema, BVOD, digital video, outdoor, retail, radio and more.
View the spot here: https://youtu.be/xofhQIfl0M8
Find out more about Budget Direct here:
www.budgetdirect.com.au
Client: Budget Direct
Chief Marketing & Delivery Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty
Marketing Manager – New Customer Acquisition: Katie Lansdale
Agency: 303 MullenLowe
Executive Creative Director – Scott Huebscher
Creative Director– Adam Whitehead
Creative Director/ Copywriter – Sean Larkin
Art Director – Zaco Goldberg
Copywriter – Craigo Merret
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Jon McKie
Head of Broadcast – Meredyth Judd
Production Company – Good Oil / Rattling Stick
Director – Daniel Kleinman
DOP – Ginnie Loane
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @ The Editors
Post Production – Alt.vfx
VFX Supervisor – David Edwards
VFX Producer – Celeste Fairlie
Music and Sound Company – Sonar Music
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Mat Baker, LOUIS & CO
Stills Digi Op – Carl Baker, LOUIS & CO
15 Comments
Just insured a car with Budget Direct. They were 40-60% cheaper than the other insurers. I just wonder if their advertising makes a strong enough point of this.
Good retail ad
Like it
Good
Still liking these.
These are fun, at least they aren’t pretending to save koalas.
Good Ad
Big, silly, bloody effective.
It’s a fun way to land a rather dry proof point. Well done.
What ever critisms you like to make of the special effects, the dialogue or anything else you can find that gets on your tits, you have to commend this brand and client to have the courage of their convictions by producing a high number of executions.
It’s something we preach to our clients, but rarely see followed through.
How often have you written years worth of variations on a theme, only to see one or at best two of them ever see the light of day?
You may need to practice what you preach. The Budget Direct campaign in this form has been running for 3 or 4 years. You could say the UK work was inspired by the Budget Direct campaign.Do some research moron.
Well done all.
So happy they chose an international director for this
Has the monster ad been pulled for some reason. All the ads I see now are dog Butterscotch again.