Brown Brothers jazzes up ‘brown’ in newly launched brand campaign via AJF GrowthOps


Brown Brothers has been pioneering adventures in wine since 1889. From the very first vintage through to today, the journey of four generations of family winemaking has been anything but dull. Today, Brown Brothers has launched its latest campaign via AJF Partnership.


Scored by the dulcet tones of ‘Brown,’ a spoken word jazz track from Ken Nordine’s ‘Colors’ album, Brown Brothers’ new brand campaign turns our preconceived ideas of ‘brown’ upside down, beautifully showing the diversity of the Brown Brothers portfolio of wines and the adventures in which they can be enjoyed.

Says Emma Brown, marketing manager, Brown Brothers: “Whenever a bottle of our wine is opened, an adventure starts. Whether you’re seeing friends spontaneously, sharing a meal with family or celebrating a significant milestone, the possibilities are endless – and that’s what wine adventures are all about.”

Produced by Collider and directed by rising star, Dylan Duclos, the campaign was shot in the stunning King Valley region, which is the home of Brown Brothers wine.

Says Adam Francis, executive creative director, AJF GrowthOps: “Brown Brothers are rich in history, but they’ve never been a traditional wine company. We’re proud to bring that adventurous spirit to life and celebrate the winery’s outstanding wines.”

The colourful campaign launched online and out of home this week.

Client: Brown Brothers
Chief Marketing Executive – Ellie Vince
Marketing Manager – Emma Brown
Senior Brand Manager – Amy van Bekkum
Senior Brand Manager – John Biggar
Brand Manager – Tarynn Barrie

Creative Agency: AJF GrowthOps
Executive Creative Director – Adam Francis
Senior Copywriter – Melanie Stevens
Senior Art Director – Lauren Doolan
Strategy Director – Christine O’Keefe
Senior Account Director – Xavier Hogan
Account Manager – Matilda Widin
Producer – Erica Frick

Production Company: Collider
Director – Dylan Duclos
Producer – Annie Schutt
DOP – Aaron McLisky
Post Production – Puffin Post
Editor – Marty Gilchrist
Photographer – Steven Chee
Digital Operator – Jack Dillon
First Assistant – Pam Pirovic
Production Manager – David Scott
Camera Assistant – Matt Chow
Grip – Mick Leslie
Standby Props – Peter Blackwood
Hair/Makeup: Briar Wilkins
Wardrobe – Melissa Rutherford
Runner – Henry Scott
Sound House – Bang Bang Studios
Sound Engineer – Sam Hopgood
Track: “Brown” by Ken Nordine
Music Supervisor: Chris Chalmers

Brown Brothers jazzes up ‘brown’ in newly launched brand campaign via AJF GrowthOps