Brisbane’s South Bank Corporation launches Australia’s first food precinct interactive video campaign via Hyper Theory

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South Bank Corporation has launched Australia’s first food precinct interactive video campaign to encourage visitation to the River Quay dining precinct, which was recently the recipient of the Property Council of Australia’s Queensland award for Excellence in Food Retailing.


Launched under the Corporation’s ‘eatSouthBank’ brand, the video allows users the chance to ‘choose their own River Quay adventure’ by exploring the quintet of riverside restaurants including Stokehouse Q, Aquitaine, Popolo, The Jetty and River Quay Fish.

South Bank Corporation Chief executive officer Bill Delves said the new innovative technology was taking the dining experience to a new level for customers.

Says Delves: “We love exploring new ways to make visiting South Bank easier for our visitors, and this interactive video campaign does just that.

“This technology puts the customer in the driver’s seat and gives them the control to pick and choose their dining experience, while showcasing our magnificent River Quay precinct and enabling instant bookings.”

Says Belinda Eccles, co-founder, Hyper Theory: “Working with the team at SBC to create a campaign to showcase the full offering of the River Quay precinct provided the perfect opportunity to delve into our interactive video technology.

“There are only so many unique ways you can showcase the hospitality industry through video format and with the market saturation at an all-time high, the interactivity provides that stand-out and memorable experience for users.”

South Bank Corporation will feature the interactive video on the eatSouthank website, across digital and social media from now until the end of December.