Brisbane/LA agency Josephmark wins two Gold Cubes + ties for Boutique Agency of the Year in ADC 102nd Annual Awards; Google Brand Studio and R/GA also take home Gold for Australia
Agencies, studios and brands in Australia have won seven Cubes and six Merits in the global ADC 102nd Annual Awards, part of The One Club for Creativity.
Josephmark Brisbane/Los Angeles led the way, ending up tied for ADC 102nd Annual Awards Boutique Agency of the Year honors, based on cumulative points for all Cubes and Merits won this year.
The agency won two prestigious ADC Gold Cubes, both for “The Walking Dead – Pathways” on behalf of The Walking Dead in Gaming, one each in Sound Design and Narrative. Josephmark Brisbane/Los Angeles also picked up a Bronze in Interactive, UX/UI – User Interface Design for work on behalf of RCA, and a Merit in Illustration for branding identity work for Billycart.
The complete list of ADC 102nd Annual Awards winners in Australia is as follows.
Australia
Gold
- – Google Brand Studio APAC Sydney with Nakatomi Sydney “Project Skate” for Google in Artificial Intelligence, AI – Process
- – Josephmark Brisbane/Los Angeles “The Walking Dead – Pathways” for The Walking Dead in Gaming, Gaming – Sound Design
- – Josephmark Brisbane/Los Angeles “The Walking Dead – Pathways” for The Walking Dead in Gaming, Gaming – Narrative
- – R/GA Australia “We Are Warriors” for We Are Warriors in Brand/Communication Design, Design for Good – Brand/Communication Design – Single
Silver
- – Thinkerbell Sydney with Akcelo Sydney and Scoundrel Sydney “Furphy What The Truck?!” for Lion, Furphy in Architecture/Interior/Environmental Design, Public Art – Installation Design
Bronze
- – Josephmark Brisbane/Los Angeles “RCA” for RCA in Interactive, UX/UI – User Interface Design
- – R/GA Australia “MOCA” for Museum of Chinese in Australia in Brand/Communication Design, Branding – Branding Systems/Identities – Integrated
Merit
- – Google Brand Studio APAC Sydney with Nakatomi Sydney “Project Skate” for Google in Brand-Side/In-House, Innovation – Single or Series
- – Josephmark Brisbane/Los Angeles “”Billycart” for Billycart in Illustration, Branded Identity – Series
- – R/GA Australia “MOCA” for Museum of Chinese in Australia in Brand/Communication Design, Branding – Logo
- – R/GA Australia “MOCA” for Museum of Chinese in Australia in Brand/Communication Design, Design for Good – Brand/Communication Design – Single
- – R/GA Australia “MOCA” for Museum of Chinese in Australia in Brand/Communication Design, Branding – Branding Systems/Identities – Integrated
- – Thinkerbell Sydney with Akcelo Sydney and Scoundrel Sydney “Furphy What The Truck?!” for Lion, Furphy in Experiential Design, Live Experiences – Guerrilla/Stunt
Says Ben Miles, VP, ECD, brand design and consulting, APAC, R/GA: “To be recognised on the international stage at ADC is a huge honour. What makes this even better is that WAW and MOCA are both projects that are making positive impact, using the power of design to help reframe narratives and show their pivotal role in Australia’s cultural fabric.”
Globally, the ADC Black Cube for Best of Show went to VMLY&R New York for “I Will Always Be Me” (above) on behalf of Dell Technologies and Intel. The work also won three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each in Advertising and Interactive.
Based on cumulative points for all Cubes and Merits won, the ADC 102nd Annual Awards “of the Year” winners are:
- – Agency of the Year: MullenLowe US New York
- – Boutique Agency of the Year: Bickerstaff.734 Kyiv and Josephmark Brisbane/Los Angeles (tie)
- – Brand-Side Agency of the Year: Squarespace New York
- – Design Team of the Year: The New York Times Magazine New York
- – Boutique Design Studio of the Year: G Design Studio Athens
- – Network of the Year: VMLY&R
- – Production Company of the Year: Smuggler New York/Los Angeles
- – Music & Sound Company of the Year: JSM Music New York
- – Brand of the Year: Squarespace
- – Non-profit Client of the Year: Brooklyn Film Festival
- – Freelancer of the Year (as selected by The One Club and Working Not Working): Greg Miller, Greg Miller Photography, Mansfield Center (CT, US)
- – Members’ Choice Award: Performance Art Toronto “The Black Elevation Map” for Black & Abroad
ADC 102nd Annual Awards Best of Discipline winners are as follows.
- – Advertising: DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors “Chillboards” (above) for Coors Light
- – Apparel/Accessory/Footwear Design: Jam3 and Media.Monks Amsterdam “Ozworld” for Adidas Originals
- – Architecture/Interior/Environmental Design: iart – studio for media architectures Basel with AMDL CIRCLE and Michele De LucchiMilano “Novartis Pavillon – Zero-Energy Media Facade” for Novartis
- – Artificial Intelligence: Dentsu Tokyo with Data Artist Inc., Dentsu Live, and Shindii, all in Tokyo, “Voice Watch” for Toyota Mobility Foundation
- – Brand/Communication Design: MullenLowe U.S. New York “Something To Offend Everyone” for Brooklyn Film Festival
- – Brand-Side/In-House: Squarespace New York with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles “The Singularity” for Squarespace
- – Experiential Design: FCB New York “McEnroe vs McEnroe” for Anheuser Busch Michelob ULTRA
- – Gaming: The Hive Toronto with MLB New York “Chatham Plays On” for OLG
- – Illustration: MullenLowe U.S. New York “Something To Offend Everyone” for Brooklyn Film Festival
- – Interactive: VMLY&R New York “I Will Always Be Me” for Dell Technologies and Intel
- – Motion/Film Craft: VMLY&R Mexico Mexico City “Shout” for Telefonica Movistar
- – Packaging Design: G Design Studio Athens “Dia Elis” for Dia Elis
- Product Design: Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Pad. The first smart tactile graphics display.” for Dot Incorporation
- – Photography: The New Yorker New York “Waiting for the School Bus in Uvalde” for The New Yorker
- – Publication Design: Rang Li Stockholm “Chinese Nursery Rhymes” for China People’s Education Press
- – Typography: DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors “Chillboards” for Coors Light
The ADC Designism Cube, for the entry that best encourages positive societal and political change, went to DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, for “Chillboards” on behalf of Molson Coors.
There were two winners of the ADC Fusion Cube, established two years ago along with The One Show Fusion Pencil as the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it:
- – Performance Art Toronto “The Black Elevation Map” for Black & Abroad
- – Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Pad. The first smart tactile graphics display.” for Dot Incorporation
DDB Chicago and Squarespace New York tied for the most ADC Gold Cubes with eight each.
DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors won five Golds for Coors Light “Chillboards”, and three Golds working with adam&eveDDB London, Mars Wrigley Chicago and dummy. Venice (California) for Twix “Bears”.
Squarespace New York with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles received four ADC Golds for “The Singularity”, three with Rare Medium New York, Rock Paper Scissors New York, and Hero Films Reykjavik, for “Squarespace Icons: Björk”, and one with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles for “The Singularity BTS”.
FCB New York won six ADC Gold Cubes, all for “McEnroe vs McEnroe” on behalf of Anheuser Busch Michelob ULTRA.
Other top ADC Gold Cube winners this year were Klick Health Toronto with five, and four each for MullenLowe U.S. New York, The New York Times Kids New York, The New York Times Magazine New York, and VMLY&R Mexico Mexico City.
A total of 11,198 pieces were entered from 59 countries and regions in the ADC 102nd Annual Awards. Agencies, studios, freelancers, brands and production companies in 32 countries were awarded a total of 106 ADC Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits this year.
The top five countries for winners are the US with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.
Says Kevin Swanepoel, CEO, The One Club: “For more than a century, the ADC Annual Awards have celebrated ideas and craft. Prompted by the recent huge advances in technology and artificial intelligence, ADC this year became the first global award show to recognize AI in creativity and design as a separate discipline with a dedicated jury. However, we strongly believe that it still takes humans to turn a great idea into something brilliant and award worthy.”
A complete showcase of all ADC 102nd Annual Awards Cube and Merit winners can be viewed here.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Clubcompetition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.