BRING – Universal Music for Brands elevates two team members and adds new role

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BRING – Universal Music for Brands elevates two team members and adds new role

Creative agency BRING – Universal Music for Brands has announced the promotion of two of its key team members into newly created roles.


Bella Ziino, who joined the agency two years ago, has been promoted to senior account director after showing prowess in leading two of BRING’s key clients BWS and Wild Turkey.

Says Brooke Pilton, executive partnerships director, BRING: “Bella has been a fantastic addition to team BRING. She represents a new generation of agency talent who continuously delivers exceptional work for our clients. She has single-handedly grown one of our biggest clients in BWS, in addition to being a beacon of light within our agency culture. We are thrilled to promote her.”

James Wilkinson, who joined BRING a little over two and a half years ago and has been pivotal in a number of the agency’s biggest campaigns, has been appointed to senior creative manager.

Speaking of his time at BRING, James Griffiths, executive creative director of BRING says: “From helping split up The Veronicas, winning numerous awards for Vodka Cruiser, to putting some of the world’s hottest musical acts on Australia’s coolest stages for BWS, James has continually pushed boundaries in his creative thinking and challenged our clients to embrace new ways to connect in music culture.”

Adds Wilkinson: “James has brought fresh ways of thinking and undisputedly turbo-charged the agency’s social capabilities. I am over the moon to elevate him into a senior creative role.”

Says Adam Ireland, managing director of BRING: “The promotion of two key individuals within our team is a testament to our commitment to fostering talent and providing opportunities for growth within the agency, which now sits at a gender split of 50-50 across all levels.”

The agency is also celebrating growth in the newly appointed role of business development director with Lucy Ruff joining the agency to drive new relationships with brands looking to activate in the world of music.

Says Ireland: “2023 was a great year for the agency, and we are committed to continuing this growth in 2024. Lucy brings sales expertise to a new medium with music, and during her short time with the agency has already challenged the way we do things. It’s already shaping up to be another big year for BRING with one of our biggest ever campaigns about to be released.”