Australian building product manufacturer Brickworks is taking a tongue-in-cheek approach to communicating the unrivalled benefits of brick in its latest online campaign produced by Found At Sea.
With economic analysts predicting a post-COVID recovery led by the Australian construction industry, this timely new campaign “Life’s Better With Brick” brings a humorous and light-hearted reminder of the age old fable, about why we should all build our homes using brick.
Says Brett Ward, general manager of international marketing at Brickworks: “We know that building a home is one of the biggest investments our customers will ever make, so we want to ensure they’re making material selections that they won’t regret, and are building enduring, safe and secure homes.
“Many people building are not aware of bricks unmatched benefits over alternate building materials, so we created this campaign to be both entertaining and educational to our audiences. We believe this playful and clever new series takes a refreshing approach to a product that has been around for centuries.
“At Brickworks we’re always striving to innovate and produce the best with everything we do, and this campaign is a clear representation of this.”
Says Damien Cassar, campaign director: “For me, this was a dream brief. I love conveying useful information about a product through comedy, so I was chuffed when Brickworks said yes to this concept, yes to investing in great comedy talent and yes to having fun with format. And then there’s the product itself.
I’m not going to lie, there have been moments of introspection in which I’ve turned to the ever-reliable bricks in my house and said ‘I can always count on you’, followed by ‘I would date you’ and, then when no-one’s looking, ‘I love you’.”
Client: Brickworks Building Products
Production Agency: Found At Sea
Executive Creative Producer: Dan Trotter
Director & Writer: Damien Cassar
Producer: Victoria Vlasova
DOP: Kevin Scott
Production Stylist: Bianca Chong
Colourist: Adam Eden
Composer and Final Sound: Matt Sladen