Breville finds the rhythm in food prep in global ‘The Kitchen Sync’ campaign for Kitchen Wizz 12 and Paradice 12 launch via Common Ventures

For the global launch of Breville’s new Kitchen Wizz 12 and Paradice 12 food processors range, Common Ventures has launched ‘The Kitchen Sync’, showing how food preparation can be smoother, faster and more enjoyable – rather than a punish to get through.

The campaign builds on the tone of Common Ventures and Breville’s earlier work for the Kitchen Wizz 9 and 16 cup models, while introducing the new machines through movement, rhythm and a sense of ease. It’s not just about efficiency but bringing more joy and pleasure to the art of cooking.

James Gow, Global Brand Manager, said the campaign was designed to give the launch both clarity and personality: “This was an important global launch for us, and we wanted to create an aspiration in the way that people want and should feel when cooking. The Kitchen Sync is a platform that brings the product to life with energy and warmth, while still showing why the Kitchen Wizz 12 makes otherwise onerous food prep tasks a breeze”

Alex Don, Business Director at Common Ventures, said the brief called for a campaign that could balance product substance with a more upbeat tone: “We liked the idea that food prep can have its own rhythm. The campaign gave us a simple way into that, and a chance to make the experience feel lighter, more fluid and more enjoyable while making the product the centre of that story.”

The campaign was produced in partnership with Mint Films and directed by Andrew Seaton.

For Common Ventures, the release reflects an approach to commercial creativity that starts with how people want to feel, not just what a product needs to say. In this case, that meant finding a tone that could hold performance and usability together without losing a sense of warmth.

The campaign is launching globally across BVOD, social, and digital channels.

Client: Breville
General Manager, Global Brand: Noel Burchill
Global Brand Manager: James Gow
Global Marketing Specialist: Sophia Downing

Creative Agency: Common Ventures
Managing Partner: James Crawley
Executive Creative Director: Jane Burhop
Business Director: Alex Don
Senior Art Director: Linnea Hedeborg
Senior Creative: Daniel Nutman
Creative: Emma To

Production Company: Mint
Director / EP: Andrew Seaton
DOP / EP: Matt Samperi
Senior Producer: Tim Russell
Head of New Business: Jordan Smith
1st AD: Chris Turner
1st AC: Luke Rodely
2nd AC: David Svec
Gaffer: Mat Wilson
Production Designer: Nethmi Dissanayake
D2 Robot Arm Operator: Rohan Merrill
Key Grip: Jonathan Scott
Casting: Mathew Waters
Food Stylist: Justine Poole
Chef: Mandy Sinclair
Make Up Artist: Tracy Terashima
Food Stylist: Jane Collins
Editor: Kelly Searancke
Colourist: Yanni Kronenberg
Sound House: Mighty Sound